Paid Media Specialist

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October 31

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Happy Cog

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Digital Consultancy • Marketing • Web Development

Happy Cog is a digital consultancy that specializes in developing, marketing, promoting, and designing digital-first transformations for clients across various industries. The company embraces a holistic digital approach, delivering innovative solutions twice as fast for clients that challenge the norm with interesting problems. Happy Cog's portfolio includes repositioning biopharma equipment suppliers, running AI-backed media campaigns, and redesigning platforms for educational clients. Their work spans diverse sectors, including fast casual, micromobility, social issues, fashion, real estate, biotech, law, and education. Through a strategic blend of digital marketing and web development, Happy Cog aims to illuminate the possibilities of digital transformation for their clients.

51 - 200 employees

Founded 2007

📋 Description

• Develop and maintain paid media strategies that drive results for our clients. • Collaborate with internal team members and external publisher partners to develop strategic media plans across search, programmatic, and social channels. • Manage all aspects of campaigns, including setup, planning, building, optimizing, and monitoring. • Work with the analytics team to implement conversion tracking and conduct ad and landing page testing. • Manage bids and campaign budgets using proprietary tools. • Analyze campaign performance and provide actionable insights to improve results. • Prepare and deliver weekly, monthly, and quarterly performance reports to clients. • Collaborate with SEO and creative teams to enhance campaign performance. • Communicate with clients on status, timeline, budget, deliverables and performance reporting. • Ensure all parties (internal and external) clearly understand the needs, outcome, and future of campaigns. • Stay current with industry trends, tools, and best practices to ensure effective campaign execution.

🎯 Requirements

• Minimum 3+ years of hands-on experience managing campaigns in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads and other paid media platforms. • Hands-on experience with DSP platforms such as The Trade Desk, SimpliFi, Yahoo DSP, and others. • Strong analytical skills, with familiarity in tools like Google Analytics or Adobe Analytics, in addition to creating conversion actions and pixels within advertising platforms. • Demonstrated experience effectively managing large paid media budgets ($1+ million annual). • Experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale. • Ability to juggle and prioritize a challenging workload in a fast-paced environment. • Ability to communicate directly with clients, both verbally and in writing. • Digital agency experience working with enterprise-level clients. • Experience using bid management platforms to help optimize campaigns (i.e., Acquisio, Marin, Kenshoo, SearchForce, etc). • Google Ads, Bing Ads, or Facebook Ads certifications. • A/B testing experience. • Understanding of Search Engine Optimization (SEO) best practices.

🏖️ Benefits

• Healthy work/life balance • A creative environment to do the best work of your career • An amazing team of developers, designers, marketers, and project managers. • Paid Parental Leave • Paid vacation and sick time off • Health, Dental, and Vision insurance • Retirement plan with company matching