Senior Director, Growth Marketing

Job not on LinkedIn

🕒 2 days ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $120k - $160k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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HarperCollins Publishers

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1817

👥 B2C

📱 Media

🛍️ eCommerce

B2C • Media • eCommerce

HarperCollins Publishers is a leading global publishing house committed to supporting authors and delivering diverse narratives that resonate with readers worldwide. With a rich history dating back to 1817, HarperCollins offers a wide range of books across various genres including biographies, cookbooks, fiction, and children's literature. The company focuses on promoting creativity and innovation within a welcoming culture, fostering connections among authors, employees, and the community.

📋 Description

• Own digital marketing strategy and execution for Bible Gateway and drive growth for Bible Gateway Plus through customer acquisition and improved retention • Lead planning and messaging across seasonal and evergreen campaigns and organic and paid channels, including Meta, YouTube, email, SMS, and push • Adjust marketing strategy based on data to achieve growth goals • Lead strategy, execution, and testing of funnel marketing strategies through multiple site entry points • Lead retention strategies to improve subscriber engagement, reduce churn, and improve lifetime value • Own revenue growth, engagement, conversion, retention metrics, marketing-spend efficiency, forecasts, budgets, and cross-channel resource allocation • Build and lead the marketing analytics function and connect data insights with marketing and product teams • Analyze customer data, market research, and digital analytics to develop actionable marketing insights • Guide organic growth across traditional search, AI-powered discovery, and emerging channels • Lead, coach, and mentor a team of 5+ marketers

🎯 Requirements

• 10+ years of experience in digital marketing within a DTC/B2C business • 5+ years of team leadership experience • Strong hands-on experience with CRM, email, social, and paid media strategies • Deep understanding of channel optimization and integration • Experience managing significant performance marketing budgets with accountability for revenue and ROAS targets • Understanding of CAC, LTV, ROAS, and other marketing performance metrics • Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing • Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics • Experience hiring and building marketing teams and processes • Experience leading marketing transformation initiatives • Creative and critical thinking with the ability to make principled, informed, and quick decisions • Ability to gain cross-functional alignment • Bias toward action and continuous improvement • Passion for delivering great digital customer experiences • DTC/B2C experience required • Subscription experience highly preferred

🏖️ Benefits

• Comprehensive and highly competitive benefits package • Physical health benefits • Retirement and savings benefits • Caregiving benefits • Emotional wellbeing benefits • Transportation benefits • Elective benefits employees may select to fit their needs and personal situations • Reasonable accommodation for qualified individuals with disabilities during the application or interview process

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