Headway
501 - 1000 employees
Founded 2019
🏥 Healthcare
🏪 Marketplace
☁️ SaaS
💰 $100M Series D - Headway on 2024-07
Healthcare • Marketplace • SaaS
Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.
Director, Payer Marketing
🕒 July 28
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Headway
501 - 1000 employees
Founded 2019
🏥 Healthcare
🏪 Marketplace
☁️ SaaS
💰 $100M Series D - Headway on 2024-07
Healthcare • Marketplace • SaaS
Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.
📋 Description
• Set the payer marketing strategy and define the positioning • Build the payer marketing function from the ground up • Create a strong category story appealing to plans, providers, and partners • Partner with product and payer/commercial teams for new offerings • Translate clinical data into compelling narratives and insights • Drive field marketing and enablement for commercial teams • Execute marketing moments such as conferences, events, and presentations
🎯 Requirements
• 10+ years of experience in enterprise B2B product marketing • 5+ years managing teams • Experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments • Ability to translate narrative to commercial leverage • Proven track record in marketing driving commercial outcomes • Comfortable with complexity and ambiguity • Strong customer-first instincts
🏖️ Benefits
• Health insurance • Retirement savings • Meaningful ownership opportunities through equity • Comprehensive and competitive total rewards package
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