Lead Brand & Creative Strategist

🕒 July 28

🇺🇸 United States – Remote

💵 $225k - $282k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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Logo of Headway

Headway

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Own brand strategy including positioning, narrative, voice, and visual identity • Lead creative strategy for major campaigns and launches • Partner with Customer Insights to map market needs • Run cultural listening sessions about mental healthcare • Keep a close eye on competitive positioning • Lead feedback sessions with creative and product teams • Develop brand guidelines and frameworks • Educate internal teams on brand use • Partner with Customer Insights for brand health measurement

🎯 Requirements

• 10+ years in brand strategy, brand management, or brand marketing • Navigated complex, regulated industries • Exceptional cross-functional collaborator • Strong customer-first instincts • Energized by fast-moving environments

🏖️ Benefits

• robust health and wellness benefits • retirement savings • meaningful ownership opportunities through equity

Apply Now

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