Creative Strategist, DTC Brands

Job not on LinkedIn

🕒 July 27

🌐 United States, Malaysia, +3 more countries – Remote

🇺🇸 United States – Remote 🇲🇾 Malaysia – Remote 🇵🇭 Philippines – Remote 🇪🇸 Spain – Remote 🇦🇷 Argentina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

📣 Marketing

👥 B2C

eCommerce • Marketing • B2C

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata is a global brand operator that develops, launches, and scales consumer brands it owns across direct-to-consumer (D2C) channels and marketplaces. The company emphasizes performance-first, AI-powered operations and an in-house creative engine to produce high-performing ads and full-funnel marketing. UMAEZ partners across product development, paid media, conversion optimization, retention (email & SMS), UGC & influencer production, and fulfillment & logistics — positioning itself as a vertically integrated builder and scaler of consumer brands in fragrance, wellness, beauty, and lifestyle. It reports portfolio-level metrics such as $250M+ revenue generated, 3M+ active customers, and 12+ brands in its portfolio.

📋 Description

• Developing 15–20 net-new concepts per week across video and image formats • Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to develop breakthrough concepts for US audiences • Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to identify untapped opportunities specific to the US market • Building concepts that are rooted in how American buyers think, what they respond to, and what's already saturated in the market • Writing compelling, high-converting direct-response scripts designed to hook cold US audiences and drive them to purchase • Producing clear, detailed briefs for editors and designers - tight enough that the execution team can move fast without ambiguity • Owning the creative pipeline for your assigned brands: research → ideation → scripting → post-launch performance analysis and iteration • Writing across formats: UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs with the same conversion logic applied to each • Working closely with the Lead Strategist at the strategic level and with editors and designers at the execution level • Leveraging proven copy structures, frameworks, and past winners to accelerate testing velocity • Feeding insights back to the wider team to continuously improve our creative playbook • Analyzing winners and losers weekly - documenting what worked, why it worked, and what to test next • Rapidly iterating winning concepts into multiple variations to validate and scale

🎯 Requirements

• Proven direct-response experience > you've written scripts, hooks, or ad concepts that have run on Meta or TikTok (paid socials) • Strong copywriting skills across video and static formats > your writing pulls people in and keeps them moving toward a purchase • Deep understanding of consumer psychology, awareness stages, and what makes cold traffic convert in the target market • Obsessive researcher > you go beyond surface-level competitive intel and find angles other people miss • High output capacity, averaging 15–20 concepts a week, is the expectation, not the ceiling, and you can sustain it without the quality slipping • Instant No's• You don't have real experience in ad creative strategy or direct-response copywriting • You want to spend weeks polishing one campaign > this role requires speed, iteration, and high-quality output simultaneously • You struggle with volume, operational workflows, or fast feedback cycles • You're uncomfortable with the reality that most ads fail before one wins > failure is data, not a problem • You're balancing multiple jobs or clients > this requires full-time, dedicated ownership

🏖️ Benefits

• Hands-on experience working on 7–8 figure brands with real paid media budgets behind them • Performance-based upside - base + commissions tied directly to winners and scaling impact • High ownership - your concepts directly influence spend, revenue, and growth • Rapid learning environment with proven frameworks, strong feedback loops, and high iteration cadence • Clear growth path to Lead Strategist or larger brand scope as you prove your output