Social Media Manager

🕒 July 17

🏄 California – Remote

🏄 California – Remote

💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Hi-Altitude Brands

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

Hi-Altitude Brands is a Los Angeles-based brand studio that creates, launches, and scales wellness and lifestyle consumer brands. The company blends creative strategy, product development, supply chain and operations, and performance marketing to build purpose-driven direct-to-consumer brands. Its portfolio includes Stonehenge Health, a science-informed supplements brand; Hi-Altitude emphasizes design, content, and media to drive growth and help brands evolve.

📋 Description

• Define and evolve channel strategies and content pillars to support broader marketing priorities. • Build and manage the content calendar spanning always-on content, campaigns, launches, and real-time moments • Ensure consistent brand voice and compliance with brand and health claims guidelines. • Incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content naturally and authentically. • Create and publish platform-native content optimized for short-form video, hooks, and trends. • Partner with Creative and content creators on production, while shooting and editing lightweight short-form video when speed matters. • Cover brand events and activations in real time with stories, short-form video, live posting, and recap content • Quickly identify and leverage relevant trends, sounds, and formats to create native-feeling content. • Grow the brand's owned audience across platforms through consistent, high-quality content and engagement • Handle front-line engagement and establish guidelines for how the brand shows up in comments, DMs, and conversations • Monitor sentiment and act as an early warning system for anything that could affect brand reputation • Identify and nurture UGC and brand advocates, incorporating the best content into the mix. • Track organic social performance, including follower growth, reach, engagement, saves, and shares, and report clearly to the VP of Brand • Analyze performance and platform insights to inform content decisions and strategy. • Stay ahead of platform trends, emerging formats, and cultural moments that align with the brand • Partner with Analytics to uncover insights and share social learnings across the team. • Report to the VP of Brand and partner with Creative, Influencer, and content creators to develop on-brand, platform-native content. • Collaborate with Paid Media, Influencer, and Ecommerce on integrated campaigns and product launches.

🎯 Requirements

• 3-5+ years of social media management for a consumer brand, ideally in wellness, lifestyle, beauty, or CPG • Platform-native fluency across TikTok, Instagram, and YouTube, with a strong grasp of short-form video • Experience owning both strategy and hands-on execution; this is not a purely strategic seat • Hands-on shooting and editing skills, comfortable capturing and editing short-form video on a phone • A track record of growing an owned social audience and driving real engagement, not just follower counts • Comfort using data to guide creative and strategic decisions • Experience covering events and activations in real time • Strong communication and organizational skills for coordinating across multiple teams • Remote-first mindset with the ability to work effectively across a distributed team; located within driving distance of Los Angeles, CA, preferred • **Nice to Have** • - Familiarity with the compliance realities of health and wellness content is a plus

🏖️ Benefits

• Flexible time off + 9 annual company holidays • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation! (Free money) • Matching Charitable Contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee Recognition and Rewards Program • Pet insurance • Employee Product Samples and Discounts • Professional Development Fund • Free Calm App Subscription • Pet Insurance