B2C Operations CRM and Product Manager

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High 5 Games

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1995

🎮 Gaming

🎲 Gambling

🤝 B2B

Gaming • Gambling • B2B

High 5 Games is a developer and supplier of casino slot games and related platform services. The company creates and distributes dozens of online and land-based slot titles (over 150), offers progressive jackpots and in-game promotion tools, and provides a casino platform and game-studio solutions for operators and partners. High 5 Games serves regulated casinos and online operators with both B2B integrations and player-facing social/real-money experiences.

📋 Description

• Design and coordinate multi-channel CRM campaigns across in-app messaging, push notifications, email, and SMS • Own the end-to-end player communication lifecycle from onboarding and conversion to VIP loyalty and reactivation • Design and optimize automated player journeys, including onboarding, conversion flows, VIP loyalty tracks, and win-back sequences • Lead database workflows, including identifying target player segments, cleaning data, maintaining database accuracy, and ensuring proper segmentation • Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics for social casino players • Conduct A/B testing of campaign creative, copy, timing, coin/bonus offers, and segmentation • Draft compliant, high-converting campaign copy explaining game mechanics and promotions • Analyze player behavioral data, cohort trends, and campaign metrics to improve lifetime value and reduce churn • Define, monitor, and present KPIs including open rates, conversion rates, ARPU, retention rates, and ROI in weekly, monthly, and quarterly leadership reports • Coordinate with data, design, customer support, and product teams to execute live operational events and promotions

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field • 3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing • Experience preferably in Social Casino, iGaming, or Crypto ecosystems • Hands-on experience with mobile marketing platforms and CRM/automation tools, such as Salesforce or similar • Strong proficiency in marketing analytics, BI tools such as Tableau or Looker, and data analysis • Excel/SQL is a plus • Deep understanding of B2C operations, CRM principles, retention loops, and player monetization strategies • Excellent copywriting and communication skills • Detail-oriented project management skills • Ability to manage multiple complex campaigns simultaneously

🏖️ Benefits

• Equal employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status • Non-discrimination in recruitment, hiring, compensation, benefits, training, termination, promotions, employment conditions, and career development • Remote / work from home