Director of Demand Generation

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November 3

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Higher Logic

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B2B • B2C • SaaS

Higher Logic is a leading provider of community engagement solutions. Since its inception in 2007, the company has been helping associations, businesses, and organizations build and manage their online communities. Its platforms, Higher Logic Thrive and Higher Logic Vanilla, facilitate member engagement, member acquisition, and customer retention through a variety of tools including AI, analytics, and integrations. Higher Logic empowers users to create and sustain meaningful connections with their communities, enhancing collaboration, advocacy, and customer experiences. The company focuses on providing comprehensive solutions for professional and trade associations, user groups, and both B2B and B2C markets.

201 - 500 employees

🤝 B2B

👥 B2C

☁️ SaaS

💰 $55M Private Equity Round on 2016-09

📋 Description

• Drive pipeline growth: Lead demand generation strategy and execution across Association and Corporate markets. • Build and scale campaigns: Develop a cohesive, multichannel campaign calendar spanning paid media, ABM, events, email, and web. • Optimize and test relentlessly: Use data, analytics, and experimentation to improve conversion and ROI. • Lead with collaboration: Partner closely with Product Marketing, Revenue Operations, Sales, Brand, and Customer Success to ensure aligned go-to-market execution. • Use AI and modern martech: Leverage tools and automation to increase efficiency, personalization, and performance. • Manage and mentor: Oversee a small internal team and agency partners to deliver results and continuously raise the bar.

🎯 Requirements

• 7–10 years of experience in B2B demand generation, including 3–5 years leading teams or agencies. • A proven record of driving measurable pipeline growth through digital and ABM programs. • Strong analytical mindset—you’re fluent in funnel metrics, testing, and optimization. • Hands-on experience with tools like Marketo, Salesforce, and paid media platforms (LinkedIn, Google, etc.). • Comfort working across functions and influencing peers in Sales, Product Marketing, and Brand. • Curiosity and adaptability—you love experimenting, learning, and using AI to make marketing smarter and faster.

🏖️ Benefits

• Health insurance • Professional development opportunities