Senior Paid Media Specialist

Job not on LinkedIn

October 20

🎸 Tennessee – Remote

Although this job is listed in Tennessee, this company may be open to hiring remote in other states.

💵 $50k - $65k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Apply Now

Receive Emails with Similar Jobs

HigherVisibility

WebsiteLinkedInAll Job Openings

eCommerce • Marketing • Digital Marketing

HigherVisibility is a leading digital marketing agency specializing in a variety of services aimed at enhancing online visibility and performance for businesses. Their offerings include SEO services tailored for local markets, eCommerce, and franchises; PPC management across platforms like Google and Facebook; and website design services that focus on user experience. With a data-driven approach, HigherVisibility works with clients across multiple industries, including automotive and financial services, to drive growth and increase conversions through bespoke digital marketing strategies.

51 - 200 employees

Founded 2008

🛍️ eCommerce

📋 Description

• Focus on planning and executing Pay-per-click (PPC) and Paid Social campaigns across major platforms today (Google, Meta & Bing Ads) and tomorrow (LinkedIn, Amazon, etc.) • Execute paid campaigns on Google, Facebook / Meta, and Bing, and analyze data to optimize campaigns to stay on target. • Maintain ongoing, proactive, and consistent communications with BSM (Business Success Manager / Account Managers) and clients on account progress, performance, and problem resolution • Assist with new business processes for the PPC and Paid Social program • Leverage Paid Media Management Platforms to maximize the efficiency and effectiveness of Paid Media accounts • Actively test and analyze paid search ad copy to achieve maximum ROI • Execute and analyze monthly paid search business metrics, budgets, and reports • Research and evaluate paid search marketing efforts and identify new search opportunities • Track paid search best practices, bid management systems, keyword developments, and industry trends • Oversee Google/Bing, social media budgets, pacing, and monthly spend reconciliation for all assigned accounts. • Manage a large group of clients' Paid Media accounts • Create client-facing reports that show the success of the plan and campaign stewardship as part of the Quarterly Business Review (QBR) process • Analyze measurement studies and attribution to identify strategic opportunities while demonstrating a willingness to bring new ideas, approaches, and tests to the client through Business Success Manager (BSM). • Stay abreast of relevant PPC trends and recommend strategies that meet client’s business goals.

🎯 Requirements

• THREE (3) OR MORE YEARS OF AGENCY EXPERIENCE A MUST • THREE (3) or more years of experience managing PPC ad campaigns and working directly in Google Ads MCC • You must have at least two of these Google Ads Certifications: Search, Performance Max (PMax), Shopping, and Display • You should have at least one of these Facebook Blueprint Certifications at intermediate or higher level: Media Planning Professional, Media Buying Professional, and/or Creative Strategy Professional • 2+ Years of understanding of basic Google Analytics functionality and reporting • Ability to tell a meaningful story rooted in data-based insights • Ability to analyze raw data and formulate insights for client strategy • Excellent writing, grammar, and communication skills • Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks • Ability to prioritize ruthlessly and manage multiple client accounts at once • Strong interest in advertising • Team player, eager to learn, proactive, adaptable and flexible • Outgoing personality with excellent communication skills • Ability to demonstrate analytical skills, technical knowledge, and attention to detail • Knowledge of conversion tracking and optimization is a plus.

🏖️ Benefits

• Flexible PTO • Employee-First Culture • Fully Remote • Work From Home Stipend • Medical, Vision, and Dental • 401K Matching • Life Insurance • Incredible Company Comradery • And So Much More!