Digital Marketing Manager – Email/Affiliate

🕒 June 24

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 42%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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High Tide Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

🛒 Retail

🍽️ Food & Beverage

🏭 Manufacturing

Retail • Food & Beverage • Manufacturing

High Tide Inc. is a company seeking to engage with potential talent through open career opportunities. Currently, there are no open positions available, indicating a focus on workforce development and recruitment initiatives.

📋 Description

• Own the strategic direction of email marketing across all brands • Define email campaign approach, lifecycle strategy, and testing priorities • Monitor email revenue, engagement, and conversion performance • Direct the Email Marketing Specialist on optimization, testing, and scaling • Drive strategy and performance across paid media, affiliate, and influencer channels • Manage affiliate strategy, partner expansion, commission structures, campaign integration, and placement • Direct partner prioritization, campaign alignment, and affiliate optimization • Define paid media usage, performance expectations, creative direction, messaging, and audience targeting • Guide influencer strategy, content, messaging, audience alignment, and performance evaluation • Define digital channel roles, KPIs, quarterly plans, growth opportunities, and performance expectations • Lead cross-channel integration and campaign planning across email, web, paid, affiliate, and social • Provide content direction and channel guidance to social teams and agency partners • Consolidate performance insights and translate data into actionable recommendations • Present monthly performance updates to marketing leadership • Manage and guide the digital marketing team • Set team expectations, priorities, and performance standards • Support execution, analysis, and operational tasks as needed • Use AI for campaign planning, ideation, performance analysis, competitive benchmarking, reporting, and insight generation

🎯 Requirements

• 6–10+ years of experience in digital marketing, performance marketing, or e-commerce • Strong experience across multiple digital channels, including email, web, paid media, and affiliate • In-depth email experience • Affiliate management experience • Proven ability to develop strategy, set performance targets, and drive measurable outcomes • Strong analytical skills and ability to translate data into actionable insights • Experience managing or guiding cross-functional teams • Experience working with agencies and external partners • Strong communication and presentation skills • Resume required • Relevant portfolio, case studies, or examples demonstrating digital strategy, campaign performance, or channel optimization

🏖️ Benefits

• Full-time position • Remote work • Opportunity to work with High Tide Inc., a global cannabis and accessories company operating e-commerce and retail brands across North America and Europe