Lead Product Marketer, Marketplace – Builder Products

🕒 August 4

🇺🇸 United States – Remote

💵 $144k - $216k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📣 Marketing

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors, general builder products, and strategic integrations • Define and message to HubSpot’s general builder persona • Identify and experiment with routes to market that drive awareness and adoption among general and AI-assisted builders • Develop launch assets, enablement materials, campaign messaging, FAQs, and customer-facing content • Analyze market trends, competitive positioning, customer feedback, and usage data to refine strategy and improve adoption • Support builder-focused events, quarterly builder events, product showcases, and biannual Spotlights • Develop positioning, messaging, and launch strategy for emerging builder products • Partner with Product Marketing teammates on consistent messaging across AI connectors, agents, and ecosystem experiences • Measure product adoption, gather customer insights, and refine messaging to accelerate ecosystem growth and API monetization • Partner with Agent Builder PMM on messaging across HubSpot, Custom, and External Agents • Collaborate with Product, Marketing, Engineering, Legal, and product leadership

🎯 Requirements

• High ownership mindset and ability to operate independently in ambiguous, fast-moving environments • Experience leading product marketing strategy and launches for SaaS or platform products • Proven ability to develop positioning and messaging for new or evolving product categories • Ability to simplify technically complex concepts for business audiences • Experience building go-to-market strategies that drive product adoption and customer engagement • Excellent written and verbal communication skills • Strong executive storytelling and ability to influence senior leaders • Ability to balance strategic thinking with hands-on execution in a fast-paced environment • Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations • Nice-to-have: familiarity with AI-powered productivity or automation tools • Nice-to-have: experience marketing products for builders or technical and nontechnical audiences • Nice-to-have: experience supporting monetization, marketplaces, or ecosystem growth initiatives • Nice-to-have: experience with developer platforms, APIs, AI products, or ecosystem strategies

🏖️ Benefits

• Annual cash compensation range of $144,000–$216,000 USD • Some roles are eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs) • Eligible roles may receive on-target commission • Eligible roles may receive annual bonus targets • Some roles may be eligible for overtime pay • HubSpot benefits and perks to help employees grow better • Flexible work and connection-focused work arrangements • In-person Product Group Summit and other gatherings for broader Product team employees