
201 - 500 employees
Founded 2015
🍽️ Food & Beverage
👥 B2C
🛍️ eCommerce
💰 $82.5M Private Equity Round - Huel on 2023-10
Food & Beverage • B2C • eCommerce
Huel is a UK-headquartered consumer nutrition company focused on making nutritionally complete food simple and sustainable for people and the planet. The company develops and sells meal-replacement nutrition products (powders, ready-to-drink options and related items), operates a UK manufacturing site and multiple global offices, and emphasizes performance, sustainability and direct-to-consumer growth. Huel highlights product development, supply and marketing roles across its global HQ and retail/online channels and positions itself as a fast-growing, mission-driven brand.
🕒 September 16
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201 - 500 employees
Founded 2015
🍽️ Food & Beverage
👥 B2C
🛍️ eCommerce
💰 $82.5M Private Equity Round - Huel on 2023-10
Food & Beverage • B2C • eCommerce
Huel is a UK-headquartered consumer nutrition company focused on making nutritionally complete food simple and sustainable for people and the planet. The company develops and sells meal-replacement nutrition products (powders, ready-to-drink options and related items), operates a UK manufacturing site and multiple global offices, and emphasizes performance, sustainability and direct-to-consumer growth. Huel highlights product development, supply and marketing roles across its global HQ and retail/online channels and positions itself as a fast-growing, mission-driven brand.
• Take ownership of the Northeast region and drive sustainable sales growth • Expand Huel’s distribution across the Northeast • Build relationships with distributor ownership, management and sales teams • Conduct regular ride-withs to understand market conditions and drive execution • Lead sales meetings and portfolio presentations • Grow distribution footprint and improve visibility, availability and execution across existing accounts • Identify and develop new chain and key account opportunities • Own promotional resources and sampling budgets • Plan and execute market activations and brand events • Provide leadership with consistent reporting, forecasting insights and market feedback • Connect distributors, customers and internal teams across the region
• 3+ years’ experience in food and beverage sales • Strong understanding of growing brands in market • Proven experience driving growth through distributor management and market development • Strong knowledge of the Northeast market and its customers, distributors and opportunities • Willingness to travel extensively across the region, including overnight stays when required • Willingness to spend around 25–30 hours per week out in market • Organised, self-motivated and results-driven • Confidence to work independently and take ownership of the region • Experience within foodservice and DSD would be a big plus • Ability to work in a fast-paced environment and think differently • Background checks may apply where permitted by law, with candidate consent
• Flexible working hours • 30 Paid Vacation Days PLUS Federal Holidays • Free Huel • 2 weeks a year to work remotely from anywhere • 401K Plan • Commuter Benefits • Enhanced Family Leave • Dog friendly • Monthly gym membership contribution • Own nutrition plan • Free 1-on-1 therapy provided by BetterHelp • Private Medical and Health insurance • Free life insurance • Paid Employee Referral Scheme • Biannual events to celebrate success
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