Lead Partner Marketing Specialist

🕒 2 days ago

🇺🇸 United States – Remote

💵 $134k - $153k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Own the SELL Partner Marketing strategy and annual/quarterly GTM plan across priority VARs, resellers, distributors, and channel partners • Develop partner segmentation and prioritization based on market opportunity, growth potential, partner capability, pipeline opportunity, and strategic alignment • Build scalable partner-led demand programs aligned to Hyland's global campaigns, vertical priorities, and regional pipeline needs • Translate Hyland campaigns into partner-ready campaigns and campaign-in-a-box programs • Develop joint marketing plans with priority partners, PBMs, Partner Sales, Field Marketing, and Sales • Define target audiences, ICPs, offers, campaign journeys, activation strategies, and pipeline expectations • Own the marketing strategy for MDF/BDF investment, including prioritization, expected return, activation requirements, and performance measurement • Build, launch, measure, and optimize partner campaigns • Establish pipeline targets and performance expectations for priority partner programs • Measure and report partner marketing performance, including partner-sourced pipeline, opportunities, bookings, campaign conversion, and marketing ROI • Identify successful programs that can be standardized, reused, and scaled across multiple partners and markets • Build relationships with priority partners and internal stakeholders • Assess partner performance and recommend where to increase, maintain, change, or stop marketing investment • Represent Partner Marketing in GTM and pipeline planning discussions

🎯 Requirements

• Proven experience in channel or partner marketing, including demand generation strategy and execution across VARs, resellers, distributors, or channel partners • Demonstrated ability to develop and execute scalable partner-led marketing programs aligned to global campaigns, vertical priorities, and regional pipeline needs • Experience owning MDF/BDF investment strategy, including prioritization, activation requirements, and ROI measurement • Strong cross-functional collaboration skills; proven ability to partner with Sales, Field Marketing, Demand Generation, and Partner Business Managers to drive pipeline outcomes • Strong analytical skills; ability to measure and report on partner marketing performance including partner-sourced pipeline, campaign conversion, and marketing ROI • Experience translating corporate campaigns into partner-ready, campaign-in-a-box programs • Proven ability to build and maintain strong relationships with priority partners and internal stakeholders • Experience defining target audiences, ICPs, offers, and campaign journeys for partner demand programs • Demonstrated success identifying, standardizing, and scaling high-performing programs across multiple partners and markets • Experience representing Partner Marketing in senior-level GTM and pipeline planning discussions • Salesforce

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Employee initiatives and giving campaigns • Inclusive workplace culture

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