Commercial GTM Leader

🕒 August 7

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $130k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Establish NordicTrack B2B as a clearly defined, credible commercial business by clarifying target segments, the commercial offer, and brand credibility • Own the commercial P&L and set targets for pipeline, bookings, and margin • Build and run the B2B go-to-market motion, including sales process, channel structure, and partner development • Develop the distributor, reseller, and strategic partner ecosystem • Take end-to-end responsibility for pipeline, revenue, partner health, and commercial results • Assess the Pilates B2B equipment market, addressable audience, and priority segments • Recommend awareness, adoption, and market-share ambitions • Identify barriers to adoption and uncover root causes • Translate category ambition into funnel strategy and channel roles with Media, Creative, Content, PR, and Influencer teams • Monitor competitive, cultural, and consumer trends • Define NordicTrack’s commercial positioning, emphasizing Pilates category expansion • Build full-funnel communication frameworks and message strategies • Ensure positioning and messaging across DTC, retail, paid media, social, and lifecycle channels • Plan Pilates and Strength launches, including timelines, channel roles, assets, and success metrics • Write creative briefs and evaluate creative output across brand, performance, and social channels • Partner with Media and Creative teams on performance marketing economics and ROI tradeoffs • Partner with Social and Influencer teams on platform-native ideas • Develop category storytelling, launch toolkits, training materials, and visual standards for sales teams and retail partners • Define success metrics across awareness, consideration, conversion, and early adoption • Partner with Analytics to interpret results, identify root causes, and adjust strategy, messaging, or channel emphasis

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 5–7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products • Experience launching new products or emerging categories requiring customer education • Ability to make decisions with incomplete information and move work forward quickly • Proven creative judgment across brand and performance contexts • Understanding of performance marketing fundamentals, funnel economics, and ROI considerations • Experience in scaled brands and fast-moving, resource-constrained environments • Strong intuition for social-first creative and cultural relevance • Clear and concise written and verbal communication skills • Track record of tying brand and creative decisions to commercial outcomes • High ownership mindset and willingness to step in wherever needed • Authorized to work in the United States without sponsorship

🏖️ Benefits

• Compensation may vary based on job level, geographic work location, position incentive plan, and exemption status • At-will employment, subject to applicable state laws