Global Product Marketing Manager

🕒 Yesterday

🇨🇦 Canada – Remote

💵 CA$140k - CA$165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ignition

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

☁️ SaaS

🤝 B2B

💳 Fintech

💰 $15M Debt Financing - Ignition on 2023-08

SaaS • B2B • Fintech

Ignition is a software platform that helps service-based businesses streamline proposals, client agreements, billing and payments while reducing accounts receivable. It provides online proposals and engagement letters, automated payments, invoicing and billing, reporting and integrations, plus AML/KYC compliance and AI-powered price insights to help firms price services and capture revenue. Ignition targets professional services such as accounting, bookkeeping, agencies, consultants and financial advisors, positioning itself as a B2B SaaS solution to eliminate manual admin, accelerate cash flow, and automate client onboarding and compliance.

📋 Description

• Position Ignition as a category leader and drive product awareness and adoption to unlock customer and revenue growth • Partner with product and partnerships teams to drive product success • Champion the voice of customers in product development and marketing • Define product positioning and messaging • Lead go-to-market strategy for new products, features, integrations, and industry verticals • Bring marketing, customer experience, sales, partnerships, and product teams together for strategic product initiatives • Track and surface market, customer, and competitor insights • Conduct customer research and analysis and create buyer personas • Develop product marketing collateral including website pages, fact sheets, blogs, webinars, videos, decks, and case studies • Develop and implement go-to-market strategies and campaigns for launches and new verticals or segments • Support sales enablement by creating training materials, sales cheat sheets, and battlecards • Influence product packaging and pricing • Drive product awareness, education, and adoption among prospects and customers • Collaborate with regional sales teams and the wider marketing team on integrated campaigns • Measure feature adoption, review ratings, funnel conversion influence, new customers, and payments revenue

🎯 Requirements

• Approximately five years of product marketing experience in a fast-paced B2B SaaS or established technology company • Experience bringing new products or features to market to drive new customer growth and engage existing customers • Experience in the accounting or professional services software industry is preferred, but not essential • Proficiency using marketing technology, ideally HubSpot and Asana • Experience leveraging AI tools to accelerate go-to-market initiatives • Growth mindset and ability to identify process improvements and leverage AI tools effectively • Deep understanding of customer needs and pain points • Ability to distill complex concepts into simple, compelling messaging and copy for varied audiences and personas • Experience collaborating with sales, marketing, customer experience, and product teams • Ability to analyze spreadsheets, reports, qualitative customer feedback, and customer/prospect meeting recordings • Must have the right to work in Canada

🏖️ Benefits

• Health/Dental/Vision insurance from day 1 of employment • RRSP matching after 3 months of employment • Employee recognition programs • Quarterly wellness allowance • Flexible working • Work from office reimbursement • Cell phone allowance • Personal tax return assistance • 20 days accrued paid time off annually • 10 annual wellbeing days • Extra paid day off for your birthday • Paid volunteering leave • Equity offered