Director, Global Paid Social & Display

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November 6

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iHerb, LLC

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eCommerce • Wellness • Retail

iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.

1001 - 5000 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

🛒 Retail

📋 Description

• Lead a high-performing team responsible for strategy, planning, execution, and optimization of upper- and mid-funnel media investments across multiple platforms • Drive full-funnel performance — balancing brand awareness, new customer acquisition, and efficient ROI • Translate global brand and commercial objectives into measurable outcomes • Own the global paid social, display, and OTT/CTV roadmap • Develop integrated media strategies that drive brand awareness and customer acquisition • Collaborate cross-functionally with regional teams for consistent full-funnel performance • Oversee global performance media efficiency across 30+ countries • Lead the expansion of AI-optimized creative and dynamic ad placements • Partner with Product and Data Science for advanced attribution and insights • Champion campaign strategy across various channels • Build and lead a global team of channel managers and specialists

🎯 Requirements

• Proven success managing $50M+ annual media budgets with measurable ROI • Expertise in Meta Ads Manager, Google Marketing Platform (DV360, CM360, YouTube), TikTok Ads Manager, and programmatic platforms • Deep understanding of creative performance drivers and experience scaling AI and localized asset production • Experience in eCommerce or DTC environments (Health, Wellness, or Beauty strongly preferred) • Analytical rigor: fluency in data visualization, attribution models, and cross-channel reporting • Strong leadership, communication, and global stakeholder management skills • Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

🏖️ Benefits

• Comprehensive benefits list available at www.iHerbBenefits.com • Programs designed to help employees stay healthy and plan for their financial future • Flexible options and upgrades with protection and security in mind