Web3 Product Marketing Manager, DEX

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Improbable

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🎮 Gaming

🥽 AR/VR

🌐 Web 3

💰 Venture Round on 2022-12

Gaming • AR/VR • Web 3

Improbable is a metaverse venture builder that initiates and develops new businesses powered by its technologies to bring the metaverse to life through gaming, entertainment, social, and enterprise applications. The company leverages expertise in gaming, blockchain, and AI to create breakthrough metaverse technologies, designing and operating metaversal experiences for brands to drive new business and revenue. Improbable's recent projects include MLB's Virtual Ballpark, a virtual baseball experience; Edison 'Summercrush', a multiplayer block party in the metaverse; KosmoPop, a K-pop metaverse celebration; and Victory League's 'Clash of Fans', a virtual fan engagement event. They are also working on developing the fastest blockchain for mass consumer applications.

📋 Description

• You'll shape the positioning, launches and market story that help the product stand out. • Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders • Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time • Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement • Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways • Turn market intelligence into positioning, product recommendations and growth tactics • Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics

🎯 Requirements

• Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products • Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work • A track record of leading product launches end to end, with measurable results • Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels • Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms • Highly analytical, comfortable defining and tracking growth, retention and adoption metrics • Comfortable operating hands-on in a fast-moving environment with significant ownership.

🏖️ Benefits

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