Web and Digital Marketing Manager

🕒 March 24

🇺🇸 United States – Remote

💵 $112k - $145k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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Logo of Incorta

Incorta

201 - 500 employees

Founded 2013

💼 Consulting

🏭 Manufacturing

📦 Logistics

💰 Debt Financing on 2021-06

Consulting • Manufacturing • Logistics

Incorta is an advanced analytics platform that delivers real-time analytics on live, detailed operational data at scale. Powered by cutting-edge AI and machine learning capabilities, Incorta provides a comprehensive suite of solutions tailored for various industries such as manufacturing, retail, financial services, and government. The platform features direct connections to myriad data sources and an innovative analytics engine, enabling businesses to integrate complex data seamlessly from sources like Oracle, SAP, Salesforce, and Snowflake. Incorta’s solutions aim to democratize insights, allowing even non-technical users access to decision-ready data, enhancing business agility and informed decision-making.

📋 Description

• Own and manage the entire corporate website infrastructure on Webflow • Continuously monitor and improve website performance for core web vitals, SEO, and overall user experience • Oversee the development, testing, and deployment of new website features • Lead technical SEO efforts • Develop, execute, and manage the end-to-end digital advertising strategy • Manage and allocate the digital advertising budget • Conduct rigorous A/B testing, audience segmentation, bid management, and creative refresh cycles • Establish clear metrics and provide regular, data-driven reporting on campaign performance

🎯 Requirements

• 7+ years of progressive experience in digital marketing • minimum of 3+ years managing web infrastructure and digital advertising at a Manager level or equivalent • Deep, hands-on expertise with Webflow is required • Proven expertise in managing significant budgets and driving performance across major paid advertising platforms • A strong, demonstrated understanding of B2B sales cycles, lead generation methodologies • Highly proficient in web analytics tools (Google Analytics 4 is a must) • Understanding of HTML, CSS, and JavaScript as they relate to front-end development • Excellent written and verbal communication skills

🏖️ Benefits

• health, dental, vision, disability, life insurance • 401K plan • time-off • sick leave

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