Email Marketing Specialist

🕒 August 6

🌵 Arizona – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

✉️ Email Marketing Manager

🚫👨‍🎓 No degree required

👻 Ghost score 11%

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Logo of Independence Pet Group

Independence Pet Group

1001 - 5000 employees

🛡️ Insurance

👥 B2C

🧘 Wellness

Insurance • B2C • Wellness

Independence Pet Group is one of North America’s largest pet insurance and services organizations. The company supports insurance for more than 800,000 pets in the U. S. and Canada, with a mission to strengthen the bond between pets and their owners through innovative products and services. IPG offers a comprehensive range of underwriting options, turnkey partner solutions, and consumer-facing insurance products to support pets throughout their lives. The company is home to several insurance brands, providing vital support and services in the pet care industry.

📋 Description

• Build, maintain, and optimize automated customer journeys for current and prospective customers • Configure entry events, decision splits, audience segmentation, and campaign logic • Own email measurement and optimization, including KPI definitions, campaign analysis, recurring reporting, insight generation, and A/B testing • Create compelling, responsive HTML email templates compatible across devices and platforms • Manage email lists, segmentation strategies, personalization, and automation workflows • Own email channel hygiene and deliverability practices • Monitor bounce rates, spam complaints, unsubscribes, engagement trends, inbox placement, domain reputation, and audience fatigue • Recommend re-engagement, frequency, and sunsetting strategies • Collaborate with creative, marketing, technology, ESP, and compliance stakeholders on messaging, brand standards, deliverability, consent, unsubscribe requirements, and list-health governance

🎯 Requirements

• 2-5 years of professional experience in email marketing, preferably in insurance or related industries • Demonstrated proficiency in HTML for email design, QA, and troubleshooting • Strong hands-on experience with Acoustic, Braze, or comparable ESP platforms • Experience building automated customer journeys, lifecycle campaigns, and audience segmentation strategies • Strong proficiency in email and lifecycle marketing analytics, including KPI development, performance reporting, trend analysis, A/B testing, segmentation analysis, and translating insights into actionable optimization recommendations • Experience using campaign, CRM, ESP, and web analytics reporting tools • Working knowledge of email deliverability and channel hygiene best practices, including sender reputation, authentication concepts, bounce management, spam complaint monitoring, suppression logic, preference management, unsubscribe compliance, re-engagement campaigns, and sunsetting strategies • Excellent communication and organizational skills, with the ability to manage multiple priorities and collaborate effectively across teams • Bachelor’s degree in Marketing, Communications, or a related field preferred

🏖️ Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)

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