Paid Search Supervisor

🕒 Yesterday

🌽 Illinois, New York, +2 more states – Remote

🌽 Illinois – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Lead search engine marketing programs for the pharmaceutical sector • Establish and implement SEM best practices across the organization • Review and refine SEM strategies to maximize search campaign ROI • Create QA processes ensuring campaigns meet organizational standards and best practices • Author points of view, white papers, and internal briefings on paid search and AI's impact on pharmaceutical marketing • Monitor SEM industry trends, emerging technologies, and the competitive landscape • Identify tools and techniques that enhance search performance • Lead the agency perspective on AI, generative search engines, and AI-driven answer experiences • Evaluate AI-powered bidding, creative, and audience tools and recommend pilots, scaling, or holding based on performance and compliance • Support planning, execution, and optimization of paid search campaigns across Google Ads, Bing Ads, and other platforms • Analyze campaigns and use insights to guide bidding, keywords, ad copy, and audience targeting • Troubleshoot live campaign issues and reporting discrepancies across platforms, ad servers, and analytics tools • Collaborate with the Center of Excellence team on integrated marketing strategies • Guide brand team members in daily campaign management and serve as a technical SEM voice to clients • Manage training, campaign setup, pacing, and performance documentation • Develop SEM performance reports and recommendations for senior leadership • Analyze and present campaign data using KPIs • Develop a Search Testing Process and case study materials • Provide forecasts and budget recommendations based on campaign analysis and pharmaceutical market trends

🎯 Requirements

• 4+ years of experience in SEM/Digital Marketing with successful campaign management experience • Proficiency in Google Ads, Bing Ads, SA360, Google Analytics, and SEM tools such as SEMrush and AdThena • Understanding of pharmaceutical industry regulations • Experience with web analytics tools such as Google Analytics and Adobe Analytics • Mastery of Excel and Microsoft Office • Understanding of AI as a tool for efficiency • Knowledge of SEM best practices and their application to the pharmaceutical industry • Demonstrated experience writing thought leadership content, including POVs, white papers, conference talks, or published articles, on paid search, digital media, or marketing technology • Working knowledge of AI and generative search, including Google AI Overviews, ChatGPT, and LLM-driven answer engines • Equal employment opportunity workplace

🏖️ Benefits

• Fully remote work environment • Company-paid medical benefits • Company-paid dental benefits • 401(k) • Tuition reimbursement • Flexible time off • Flexible benefits • Personal support • Tailored learning and development opportunities