ASO Manager

🕒 4 days ago

🇺🇸 United States – Remote

💵 $60k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Inkitt

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🛍️ eCommerce

💰 Venture Round on 2022-03

Media • Publishing • eCommerce

Inkitt is the world's first reader-powered publisher, offering a platform for writers to publish their manuscripts without the constraints of traditional publishing. Writers can build a community, receive reader feedback, and, if their work becomes popular, get a publishing contract on Galatea, Inkitt's sister app. For readers, Inkitt provides a diverse collection of free stories in various genres like fantasy, mystery, and romance. The platform uses data and insights to identify promising new authors, aiming to help them achieve bestseller status without the gatekeeping typical of the publishing industry.

📋 Description

• Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar and Ironblood on iOS and Android, and set priorities and testing cadence for each market • Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank • Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market • Build Custom Product Pages and Custom Store Listings for different intents and audiences • Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring • Lead localization and geo-segmented testing so each app feels native in every region • Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes • Own ASO reporting and turn the numbers into clear priorities for the team and leadership

🎯 Requirements

• 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume • A track record of improving store conversion, keyword rankings, and average rating through structured experiments • Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics • Deep keyword research and metadata experience, including how you measure impact and how often you iterate • Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking • Experience improving review prompts and running review replies at scale • Experience winning store features through editorial relationships and strong promotional assets • Global ASO experience: localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing and rollout • Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length • Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses • Familiarity with MMPs (Adjust, AppsFlyer) and SKAN • Experience with subscription funnels and pricing or plan messaging tests • Basic video and design skills to iterate on assets quickly • Clear communication and project management across teams and time zones

🏖️ Benefits

• 401k plan, designed to help you save for the future • Health benefits tailored to your needs, including medical, dental, and vision coverage • Professional coaching for everyone • Team-building events, including our annual company wide trip • Unlimited access to our Galatea app and CandyJarTV app • Unlimited budget for self-development books • Charity donation of your choice at your one year anniversary • Free lunch in office everyday • Class Pass membership for US based employee and gym access for Berlin employees • Dog friendly offices