Director, Enterprise Product Marketing

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Logo of Instacart

Instacart

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Develop a unified go-to-market strategy for the enterprise platform • Create a differentiated market presence for Instacart’s enterprise solutions • Build a high-performing, respected product marketing team • Move the sales pipeline meaningfully through marketing efforts • Develop and test regional strategies for global market entry

🎯 Requirements

• 10+ years of B2B marketing experience at a SaaS company • People management experience • Proven ability to build and execute full-scale, multi-channel B2B campaigns • Strong written and verbal communication skills • Experience developing effective positioning and messaging frameworks • Ability to manage multiple high-stakes projects simultaneously • High proficiency with Google Slides and comfort with basic marketing analytics

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits • Eligible for a new hire equity grant • Annual refresh grants

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