Marketing Manager II

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• You'll be responsible for the national go-to-market strategy and execution across integrated campaigns, local content, and partnerships • This role reports to the Director, Partnerships & Strategic Audience Marketing • You’ll move fluidly between campaign strategy and execution — developing briefs, partnering with cross-functional teams, and executing • You'll serve as a trusted external counterpart to partners and agencies, bringing equal parts rigor and creativity from brief through performance review • Instacart’s Canadian brand and business growth is informed by deep consumer, category, and competitive insights — with you as the resident expert on the Canadian audience • Canada-led and US-adapted marketing campaigns are executed end-to-end — from strategic brief through creative development and performance evaluation — in close collaboration with cross-functional partners • The Canadian influencer program produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners • Key brand partnerships are activated to deepen Instacart’s connection with local audiences through culturally relevant, distinct activations • Campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content • Canada procurement processes and monthly marketing budget tracking are managed on time and with precision.

🎯 Requirements

• 5+ years of progressive experience in brand marketing, integrated campaign marketing, or partner marketing with a strong focus on campaign strategy and execution, preferably within a consumer tech company with a US-based company navigating Canada as a distinct market • Deep understanding of Canadian culture and market nuance, including regional differences across the country and experience reaching consumers in Quebec • Demonstrable experience leading complex, integrated go-to-market strategies for significant brand initiatives or product launches • A proven ability to balance strategic thinking with creative vision, translating business goals into compelling brand narratives and breakthrough campaigns • Strong written and verbal communication skills, with the ability to confidently present and influence at all levels, including executive leadership • Excellent project management skills, capable of managing multiple complex projects simultaneously, meeting tight deadlines, and thriving in a dynamic, lean environment • A natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals • Proficient in using data and insights to inform strategy, measure campaign effectiveness, and drive continuous optimization • Nimble, resourceful, and detail-oriented, with the ability to navigate ambiguity and adapt quickly in a fast-evolving industry • Bachelor’s Degree or equivalent practical experience.

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work • This role is eligible for a new hire equity grant as well as annual refresh grants • Instacart has a Flex First work policy giving employees the flexibility to choose where they work.