General Marketing Manager

🔥 3 hours ago

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VT Markets

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

VT Markets is a global online retail trading broker that provides access to Forex, indices, energies, precious metals, commodities, ETFs, CFD shares, CFD bonds and cryptocurrencies through industry platforms such as MetaTrader 4, MetaTrader 5, TradingView and a proprietary mobile app. The company offers multiple account types (Standard STP, RAW ECN, swap-free, Cent, Demo), copy trading, PAMM/VTrade for pooled capital management, VPS services, and a suite of trading tools and market insights (Market Buzz, Economic Calendar, Expert Advisor, analysis and webinars). VT Markets markets promotions, partner programs (Introducing Broker, CPA affiliates), and customer support in multiple languages; it targets retail traders and partners with features like deposit/withdrawal options, loyalty programs, and claims of client fund protections.

📋 Description

• Own the end-to-end marketing strategy and execution for Canada, aligned with global brand positioning and business objectives. • Lead full-cycle campaign management: planning, localized content strategy, asset development, media buying, performance tracking, and optimization. • Drive localization of marketing assets — copy, visuals, and video — ensuring cultural relevance, linguistic accuracy, and regulatory compliance. • Build and manage relationships with local sales teams, IBs, partners, and KOLs to develop in-market strategies that accelerate brand awareness and business growth. • Serve as the primary point of contact for local agencies and vendors across content production, media, and events. • Conduct ongoing market research to monitor trends, competitor activity, client behavior, and regulatory developments in Canada. • Define, track, and report on key performance indicators including leads, conversion rates, FTD/FTT, engagement, and brand sentiment. • Deliver actionable insights through weekly and monthly performance reports to Regional and Global Marketing leadership. • Contribute to broader regional initiatives and cross-market projects as the business evolves.

🎯 Requirements

• 4–6 years of experience in marketing, with a strong background in digital marketing, content strategy, or campaign management — agency or in-house experience, both welcome. • Proven track record of executing and optimizing marketing campaigns with measurable impact on brand and revenue. • Experience in fintech, financial services, or a regulated industry is highly valued. CFD experience is required. • Solid understanding of the Canadian market — consumer behavior, competitive landscape, and regulatory environment. • Proficiency with major social media platforms (Facebook, Instagram, YouTube, X/Twitter) and a strong grasp of platform-specific best practices. • Experience managing external agencies, vendors, and local partners. • Strong analytical mindset — comfortable working with campaign KPIs, performance data, and market insights. • Excellent written and verbal communication skills in English; additional languages relevant to the Canadian market are a plus. • Comfortable operating cross-functionally in a global, cross-cultural organization. • Experience in the CFD, Forex, Crypto, or Fintech industry is mandatory for this position.

🏖️ Benefits

• As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. • Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. • Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. • You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.