Senior Media Buyer

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Pilothouse Digital

51 - 200 employees

đŸ€ B2B

đŸ›ïž eCommerce

đŸ“± Media

B2B ‱ eCommerce ‱ Media

Pilothouse Digital is a full‑funnel performance marketing agency that partners with direct‑to‑consumer (DTC) and e‑commerce brands to scale acquisition and retention. They integrate strategy, creative production, media buying, and data/attribution to run omnichannel campaigns across Meta, Google, TikTok, YouTube, and Amazon, and provide email/SMS lifecycle marketing, conversion rate optimization, landing page design, and creative studios. Pilothouse positions itself as a growth partner that builds connected systems (not siloed tactics) to drive measurable revenue and lifetime value for established DTC businesses.

📋 Description

‱ Achieve/exceed target KPIs (ex. ROAS, CPA) across all managed campaigns. ‱ Effectively build, optimize, and manage campaigns & associated budgets to maximize performance while staying within defined spending limits. ‱ Support the implementation of new tools and processes to improve output and allow buyers to take on more accounts at an efficient rate. ‱ Master Meta media buying platforms and identify innovative strategies to enhance campaign performance while echoing these efficiencies to the department. ‱ Provide accurate and insightful campaign analysis, translating data from campaigns, website, and funnels into actionable next steps for optimization. ‱ Ensure all media buyers are supported and work to build new processes and tools to increase department efficiency. ‱ Ensure clear and effective communication with clients or internal stakeholders regarding campaign performance and strategy. ‱ Ensure all media buying activities adhere to platform & agency policies as well as industry regulations.

🎯 Requirements

‱ 3+ years of experience using/building tools and AI applications ‱ Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field (optional). ‱ Advanced certifications in relevant advertising platforms (e.g.,Meta Blueprint, advanced analytics certifications) are a plus. ‱ Extensive experience using AI tools such as Chat GPT, Midjourney, etc ‱ Proven track record of success in managing and optimizing large-scale digital advertising campaigns. ‱ Extensive experience with associated advertising platforms (e.g., Meta Ads Manager, Google Ads, Amazon Ads, TikTok, programmatic platforms). ‱ Advanced proficiency in data analysis and reporting, with the ability to translate data into actionable insights. ‱ Strong understanding of attribution modeling and campaign measurement. ‱ Experience with A/B testing and campaign experimentation. ‱ Expertise in budget management and forecasting. ‱ Experience with advanced reporting and presenting data to stakeholders. ‱ Experience with training and mentoring junior team members.

đŸ–ïž Benefits

‱ Benefits package through Sun Life after completion of the 3 month probationary period ‱ Fun virtual events - we host company events to focus on fun and growth ‱ Casual dress ‱ Work from home ‱ Flexible work schedule

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