Director of Performance Marketing

Job not on LinkedIn

October 16

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

💵 $150k - $170k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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IntegrateUp

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Recruitment • HR Tech • B2B

IntegrateUp is a company focused on streamlining the hiring process for businesses by taking on the recruitment burden. Specializing in finding the right fit for company culture and the necessary skill sets, IntegrateUp ensures that hiring becomes an easy and exciting experience. They handle everything from drafting job descriptions to posting openings in a wide network and conducting interviews. By filtering through a large pool of candidates, IntegrateUp helps CEOs focus on growth while they handle the intricacies of selecting top candidates for various roles like Virtual Assistants, Online Business Managers, and Integrators. Their promise includes a satisfaction guarantee, ensuring that if a hire doesn't work out, they commit to finding additional suitable candidates.

2 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

📋 Description

• Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms. • Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling. • Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision. • Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms. • Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets. • Expand into new paid channels and geographies, identifying scalable acquisition opportunities. • Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI. • Build a diversified media mix to mitigate platform risk and stabilize acquisition costs. • Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability. • Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context. • Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.

🎯 Requirements

• 7+ years of experience in digital performance marketing, with a strong DTC eCommerce background. • Proven success managing $10M+ annual ad spend across Meta, TikTok, and Google. • Willingness to travel 3–4 times annually, with frequency based on proximity to Phoenix, AZ. • Experience leading media buying teams and managing agencies or contractors. • Deep understanding of acquisition funnels, channel diversification, and attribution. • Supplements or nutraceutical industry experience preferred, but not required. • DTC ad copywriting experience

🏖️ Benefits

• Healthcare, dental, and vision plans