Director of B2B Marketing

Job not on LinkedIn

🔥 7 minutes ago

🌏 Anywhere in the World

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 22%

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Interdependence

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🏥 Healthcare

✈️ Travel

📣 Marketing

Healthcare • Travel • Marketing

Interdependence is a strategic integrated communications firm that combines public relations, social media, influencer marketing, experiential/event marketing and strategic brand development with a proprietary AI predictive analytics platform called Interviewed®. The agency uses AI-powered media relations and creative storytelling to drive earned media, boost website traffic and conversions, and increase brand credibility for clients across technology, healthcare, biotech, travel and consumer sectors. Interdependence markets itself as a results-driven, technology-enabled partner for businesses seeking aggressive, targeted PR and integrated marketing campaigns.

📋 Description

• Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel • Develop integrated marketing plans aligned with client business objectives, audiences, and growth goals • Translate business priorities into channel strategies, campaigns, KPIs, and measurement frameworks • Build client executive relationships and present recommendations, results, and opportunities • Identify opportunities to strengthen and expand client programs • Manage vendor and partner relationships • Lead strategy across paid and organic B2B channels • Oversee paid search, paid social, display, and retargeting strategies • Guide GEO, SEO, content marketing, and organic social strategies • Develop audience, targeting, messaging, and channel recommendations • Partner with GEO, SEO, outbound email, content, creative, social, and PR teams • Analyze campaign and channel performance and optimize strategies • Guide budget allocation, targeting, messaging, content, and channel mix using data • Translate performance data into actionable client insights • Test and refine strategies to improve engagement, lead generation, conversion, and ROI • Provide strategic direction and oversight to cross-functional teams • Ensure consistent, efficient, and accountable delivery of high-quality work • Contribute to new business strategy, proposals, pitches, and presentations • Partner with senior leadership to develop best practices, improve processes, and evolve B2B marketing capabilities

🎯 Requirements

• 10+ years of experience in B2B marketing with significant agency experience required • Demonstrated expertise across paid and organic marketing, with ability to develop integrated strategies across channels • Strong knowledge of paid advertising • Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels • Proven experience managing and advising B2B clients and senior-level stakeholders • Strong analytical skills and ability to translate marketing performance into business insights and recommendations • Experience managing marketing budgets and making data-driven decisions around channel and spend allocation • Excellent communication, presentation, and client relationship-building skills • Strategic and creative thinker who loves being hands-on • Comfortable working cross-functionally in a fast-paced, all-remote environment

🏖️ Benefits

• 100% remote, forever; work from anywhere in the world • Three Anthem Blue Cross PPO medical plans • Dental and vision coverage • 401(k) program with company match increasing to 3% in 2027 • Paid vacation • Paid sick time • 11 company holidays • Floating holiday • Summer Fridays • Paid maternity leave • Career growth and opportunities to develop new skills • Supportive, collaborative, entrepreneurial culture

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