Director of Product Marketing

🕒 August 25

🇺🇸 United States – Remote

💵 $160k - $180k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Interplay Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📚 Education

🏢 Enterprise

Education • Enterprise

Interplay Learning is a leading provider of immersive training solutions for skilled trades. The company offers a career development platform with workforce skill simulations training that can be accessed anytime and anywhere, enabling efficient training and skill development. Interplay Learning serves a range of audiences, including enterprises, educators, workforce development organizations, small to medium businesses, and individual learners. They provide virtual training in industries such as HVAC, plumbing, electrical, and facilities maintenance, with the goal of closing the skills gap faster and making employees job-ready in a short period of time.

📋 Description

• Shape how Interplay brings its products, solutions, and expertise to market as the company scales and expands into new industries • Define portfolio positioning, market intelligence, product launches, go-to-market strategy, customer advocacy, PR, and revenue enablement • Define product marketing strategy across Interplay's portfolio and priority industries • Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation • Translate customer, market, and competitive insights into recommendations influencing product and business strategy • Lead cross-functional GTM strategy for new products, capabilities, programs, and strategic initiatives from planning through launch and optimization • Establish launch strategy, audiences, positioning, readiness requirements, owners, timing, and success measures • Build repeatable GTM processes across Product, Sales, Customer Success, and Growth • Equip Sales and Customer Success with messaging, personas, competitive insights, content, training, and tools • Partner with Growth and Demand Gen on campaigns that build awareness, pipeline, and adoption • Use performance data and customer insights to improve messaging, enablement, and market impact • Lead PR strategy and agency relationships, including media relations, thought leadership, and launch communications • Build customer advocacy programs including case studies, testimonials, customer stories, video, and the Interplay Excellence Awards • Develop opportunities across industry events, speaking engagements, awards, webinars, and other channels • Lead, coach, and develop the product marketing team and contractors • Establish team priorities, operating rhythms, standards, and success measures • Build a high-performing, collaborative team that scales with the business • Report to the VP of Marketing and partner with Product, Sales, Customer Success, Growth, and executive leadership

🎯 Requirements

• 10+ years of progressive B2B product marketing experience • 4+ years leading and developing teams • Experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment • Proven success developing product positioning, messaging, and GTM strategy across multiple products, markets, or vertical industries • Experience translating complex technology or technical products into compelling buyer value, differentiated messaging, and effective sales enablement • Track record leading complex, cross-functional product launches from strategy through execution and measurement • Strong market intelligence, competitive research, customer insight, and win/loss experience • Ability to turn findings into business recommendations • Exceptional written, verbal, and executive communication skills • Experience marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations is nice to have • Experience with Salesforce, HubSpot, Gong, Allego, or market intelligence platforms is nice to have • Experience marketing products incorporating AI, VR, simulations, hardware, or other emerging technologies is nice to have • Must be a resident of the United States • Must be legally authorized to work in the United States without current or future sponsorship required • Must complete a background check and drug and alcohol test after receiving an offer • Must complete the I-9 Form and E-verify process upon employment

🏖️ Benefits

• Remote-first & flexible hours • Annual learning reimbursement • Family-friendly policies supporting work-life balance • 3 weeks PTO • 1 week Winter Break • Holidays and sick days • Medical insurance • Vision insurance • Dental insurance • 401(k) match • Private Company Equity Options • Mental and physical health resources • Social events