Field Marketing Manager

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Intiveo

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

Healthcare Insurance

Intiveo is a patient engagement software company specializing in automated communication solutions for dental practices. The platform includes features such as reminders, waitlists, surveys, chat, mass messaging, and social reviews, designed to streamline patient interaction and enhance the overall patient experience. Intiveo integrates easily with over 60 practice management solutions and is embraced by a significant portion of dental schools in North America. With a focus on reducing miscommunication and improving practice performance, Intiveo aims to simplify the management of multi-location dental practices, DSOs, and independent practices.

📋 Description

• Own the annual field marketing calendar, budget, and program roadmap, aligning initiatives to pipeline and revenue targets • Design and execute a multi-format events program spanning trade shows, regional roadshows, community events, and partner activations • Set and own field marketing targets for meetings booked and pipeline generated from events, and report on these weekly and monthly • Own the full event lifecycle from pre-show outreach and audience targeting through on-site execution and structured post-show follow-up, ensuring every event generates pipeline, not just presence • Design integrated event campaigns that connect in-person experiences with digital touchpoints, including email, paid, and social, creating a cohesive experience before, during, and after each event • Serve as the primary field marketing partner to the SDR team and Account Executives, aligning on target accounts, outreach sequencing, and post-event follow-up • Co-develop event-specific call campaigns and outreach sequences with the SDR Lead • Attend and execute at key in-person events across North America, approximately 3 to 4 times per year, working alongside SDRs and AEs on-site • Partner with Revenue Operations to ensure accurate Salesforce attribution, tracking, and reporting on field-sourced pipeline • Lead end-to-end event logistics including vendor management, booth experience, staffing, and budget reconciliation • Own the swag and merchandise program, including sourcing, inventory management, and ensuring the right materials are on hand for every event and activation • Develop roadshow and community event formats from concept through execution, expanding the program beyond trade shows into new channels and audience segments • Manage field marketing budget with discipline, tracking spend against pipeline outcomes

🎯 Requirements

• 3-6 years in field marketing, event management, or a closely related B2B SaaS marketing role, with demonstrated ownership of an events program • Proven track record of driving pipeline and meetings from field programs; you measure yourself by outcomes, not activities • Experience building or scaling a field marketing function, not just executing within one • Strong collaborator with SDR and Sales teams who understands how the field motion works and how to make marketing programs work for them • Hands-on experience planning and executing trade shows, roadshows, and multi-city events • Proficiency with Salesforce, HubSpot, or equivalent CRM and marketing platforms, with comfort in attribution reporting and pipeline analytics • Excellent project management skills with the ability to run multiple programs simultaneously without dropping details • Experience managing field marketing budgets and reporting on program ROI • Curiosity and enthusiasm for leveraging AI tools to improve marketing productivity, campaign personalization, and reporting workflows • Knowledge of the dental or healthcare industry is considered an asset

🏖️ Benefits

• Generous vacation time • Wellness Fun • Stocked office fridge • RRSP matching • ESOP (employee stock ownership program) • Annual retreat • Plus, your birthday off! (Who wants to work on their birthday?) • And more