Marketing Manager

🕒 June 5

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BrightOrder Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

🚗 Transport

☁️ SaaS

📡 Telecommunications

Transport • SaaS • Telecommunications

BrightOrder Inc. is a leading provider of fleet maintenance management software known as EMDECS, specifically designed for heavy goods vehicles. With over 25 years of experience, BrightOrder offers comprehensive solutions for fleet management, including fleet tracking, asset management, and maintenance scheduling. Their software is equipped with role-specific portals for different users, and integrates telematics features for real-time tracking and compliance. BrightOrder's recent acquisition of CloudHawk enhances their offerings with advanced GPS tracking and telematics technology. Their solutions cater to a wide range of industries, from transportation and oil & gas to government and emergency vehicle repair, aiming to improve fleet efficiency and reduce costs through digitized fleet operations.

📋 Description

• Set the marketing strategy — and then roll up your sleeves and help execute it alongside your team. • Lead, coach, and elevate two specialists: pushing the Digital & Growth Specialist to sharpen campaign performance, and guiding the Research Specialist to turn competitive intelligence into decisive action. • Own go-to-market planning and execution for product launches — collaborating across Sales, Product, and Customer Experience to bring new capabilities to market with impact. • Build and optimize a full-funnel demand generation engine — from awareness through to qualified pipeline — that supports a sales-led buying motion. • Own BrightOrder's brand voice and ensure it lands consistently across web, email, LinkedIn, sales collateral, and events. • Synthesize competitive intelligence, GA4 data, and CRM insights to make fast, informed decisions and course-correct without hesitation.

🎯 Requirements

• 7+ years of B2B marketing experience with a focus on campaign development and execution — SaaS, fleet tech, or logistics experience a strong asset. • Proven track record leading go-to-market strategy and product launches in a sales-led environment. • You've led people before — direct feedback, clear expectations, developing talent without micromanaging. • You're a full-stack marketer — strategy in the morning, HubSpot workflow review in the afternoon. • Hands-on proficiency with HubSpot marketing automation and GA4 — you've built workflows, pipelines, and can train others. • You've owned paid media — LinkedIn ads, Google Ads, email nurture — and you know what levers to pull when pipeline is soft. • You're a natural storyteller — translating technical product features into compelling value for non-technical buyers. • Strong marketing analytics skills: attribution modeling, funnel tracking, and turning data into decisions. • Eligible to work in Canada and able to travel to Mississauga or Waterloo, ON 3–4 times per year. • You pivot without drama, take full ownership end-to-end, and hold yourself — and your team — to a high standard. • Nice to Have • Bilingual in English and French. • A degree in Marketing, Business, or Communications is an asset — but demonstrated results and hands-on experience will always speak louder. • Experience marketing complex B2B SaaS platforms with long sales cycles. • Familiarity with fleet management, telematics, or logistics technology.

🏖️ Benefits

• Remote work • Comprehensive health, dental & vision coverage – Because your well-being matters • Generous PTO – Recharge, reset, and return ready • Professional development support – Courses, certifications, and resources to grow • Meaningful ownership – Be part of the mission, not just the machine • Competitive salary of CAD $100,000–$110,000