Channel Marketing Specialist

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🕒 May 29

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Western Digital

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1970

👥 B2C

🤝 B2B

🔧 Hardware

💰 $900M Post-IPO Equity on 2023-01

B2C • B2B • Hardware

Western Digital is a leading manufacturer of data storage solutions, including solid state drives (SSDs), hard drives (HDDs), USB flash drives, and memory cards. The company provides a broad range of products for various uses, such as gaming, video surveillance, and data backup. They also offer solutions for data centers, network-attached storage (NAS), and digital photography. Western Digital is renowned for their innovation in developing storage technologies that meet the needs of both consumers and businesses.

📋 Description

• Act as the primary marketing partner for Canada, collaborating closely with sales, regional marketing, and operations teams • Develop market-level strategy and plans aligned to regional and global business objectives • Apply advanced understanding of the Canadian market to inform prioritization, planning, and recommendations • Lead the end-to-end execution of integrated marketing initiatives across multiple channels (e.g., retail, e-commerce, digital, campaigns, events) • Maximize ROI on marketing development funds (MDF) against IMP goals • Adapt and localize regional/global marketing programs to ensure effectiveness in the Canadian market • Manage multiple concurrent initiatives, balancing strategic priorities with operational execution • Define KPIs and success metrics for Canadian marketing initiatives • Analyze performance data, identify trends, and apply insights to optimize plans • Provide market conditions updates, best practices, suggestions, and ideas to leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree in Marketing preferred • 6-8+ years of experience in channel marketing or related field, preferably in the technology industry • Strong understanding of the Canadian market - retail, etail, and distribution channels • Excellent communication and interpersonal skills, with the ability to build relationships at all levels • Experience supporting product launches or integrated go-to-market initiatives • Strong analytical and strategic thinking capabilities • Fluency in English and French required • Experience working within a global or regional marketing organization • Proven track record of developing successful channel marketing programs • Ability to travel within Canada and USA as needed for partner meetings and events

🏖️ Benefits

• Health insurance • Equal opportunities and non-discrimination policy • Commitment to diversity and inclusion