Marketing Campaign Lead

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AlgaeCal Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded unknown

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

AlgaeCal Inc. is a company specializing in natural calcium and bone health supplements. Their unique plant-based, multi-nutrient formulas are clinically supported to not only stop bone loss but also increase bone density. AlgaeCal's products are marketed as being more effective than traditional calcium supplements due to their natural ingredients derived from marine algae. The company offers a range of supplements such as AlgaeCal Plus, Strontium Boost, and Omega-3 products, all aimed at improving and maintaining bone health. They emphasize sustainability and back their products with a money-back guarantee based on their clinical efficacy. AlgaeCal Inc. is committed to using natural, sustainable sources to enhance bone density and overall bone health.

📋 Description

• You’re a strategic marketing leader who knows how to turn a campaign from a loose idea into a fully coordinated revenue machine. • You’ve planned offers, mapped customer journeys, briefed channels, aligned stakeholders, watched the numbers, and made smart optimizations when performance demanded it. • At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. • The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. • This job might be for you if you’ve got… • You know campaigns don’t magically happen because someone made a promo calendar. They happen because someone owns the moving parts. • You’ll need to think imaginatively and act strategically. You’ll balance company priorities, finance approvals, product logistics, creative capacity, compliance, customer service needs, and channel constraints without melting into a puddle. • You understand unit economics, contribution margin, and why a campaign can look good in one dashboard and less thrilling in another. • You guide, influence, pitch, negotiate, and push back when needed - without turning into a tiny workplace dictator.

🎯 Requirements

• 2+ years of marketing leadership experience planning and executing D2C campaigns in an eCommerce environment. • A Yoda-like ability to make strategic, data-driven decisions. • A full-funnel brain that sees the whole customer journey. • Strategy that converts like a tent revival. • A brain the size of a small planet! • A results-driven approach to paid media and campaign budget. • A track record of leadership, mentorship, and cross-functional coordination. • The ability to put on the Customer Hat at all times. • Experience designing and executing customer journeys. • A thick portfolio that demonstrates your mastery of all-things eCommerce. • A detective’s eye for revenue leakage. • An encyclopedic knowledge of today’s martech, adtech, attribution, and analytics landscape. • A strong grasp of testing strategy. • A solid understanding of UI/UX. • A healthy respect for compliance, claims, and disclaimers.

🏖️ Benefits

• A generous healthcare package • Monthly team events and activities • Flexible Stat Holidays with the option to bank days for later use • Weekly team lunches • Casual dress code • Incredible dog-friendly, Yaletown office one block from SkyTrain