Senior Manager, Lifecycle Marketing

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SurveyMonkey

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

SaaS • B2B

SurveyMonkey is an online survey and forms platform that lets organizations and individuals build, send, and analyze surveys to collect feedback and insights. The platform offers 500+ templates, AI-assisted survey creation, a global audience panel of 335M+ respondents, analytics and integrations, and enterprise-grade features for secure, large-scale survey programs. It’s used across customer experience, employee feedback, market research, event registration, and more; the company markets itself as a continuous insights/SaaS platform serving 260K+ organizations worldwide.

📋 Description

• Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs. • Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including their goal-setting, prioritization, and career growth. • Own our email channel strategy in Iterable — segmentation, personalization, and a testing roadmap that raises the bar across every program the team ships — partnering with Marketing Operations. • Guide customer marketing programs (renewal, expansion, cross-sell) that drive deeper individual and team usage and investment across core and portfolio products. • Partner closely with the peer leaders of Customer Advocacy and Customer Education to align lifecycle programs with product changes, commercial motions, and account health signals. • Report on lifecycle performance to senior leadership, connecting program-level metrics to activation, retention, and expansion outcomes.

🎯 Requirements

• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS. • Deep, hands-on strategic experience with Iterable or a comparable ESP (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience running segmentation, personalization, and testing. • A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross-sell) tied to measurable revenue outcomes. • A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders. • Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success, to ship aligned customer communications. • Bonus: familiarity with HubSpot (we use it for prospect-facing engagement).

🏖️ Benefits

• medical, dental, vision, life, and disability insurance • RRSP matching • flexible spending & health savings account • paid holidays • paid time off • employee assistance program • other company benefits