Senior Manager, Lifecycle Marketing

🕒 July 30

🇨🇦 Canada – Remote

💵 $129.2k - $152k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 24%

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SurveyMonkey is an online survey and forms platform that lets organizations and individuals build, send, and analyze surveys to collect feedback and insights. The platform offers 500+ templates, AI-assisted survey creation, a global audience panel of 335M+ respondents, analytics and integrations, and enterprise-grade features for secure, large-scale survey programs. It’s used across customer experience, employee feedback, market research, event registration, and more; the company markets itself as a continuous insights/SaaS platform serving 260K+ organizations worldwide.

📋 Description

• Set the strategy and operating cadence for Lifecycle Marketing • Align Email Marketing around a coherent journey spanning sales-assisted nurture and self-serve lifecycle • Own B2B nurture strategy in HubSpot to move qualified prospects toward MQL/SQL • Define fit criteria and handoff logic for routing bad-fit or non-converting prospects into self-serve journeys • Own self-serve lifecycle strategy in Iterable, including segmentation, personalization, and testing across onboarding, adoption, engagement, and retention • Partner with Marketing Operations on build, send, and deliverability • Manage, coach, and develop individual contributors responsible for Email Marketing and Customer Marketing • Guide renewal, expansion, and cross-sell customer marketing programs • Report lifecycle performance to senior leadership, connecting metrics to activation, retention, and expansion outcomes • Partner with Product, Marketing Operations, Data, Sales, and Customer Success • Leverage AI to scale reach while applying editorial judgment and human-centered program development • Report to the Director of Product and Lifecycle Marketing

🎯 Requirements

• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS • Hands-on strategic experience with both a B2B marketing automation platform (HubSpot or comparable) and a self-serve lifecycle ESP (Iterable or comparable, e.g., Braze, Salesforce Marketing Cloud, Marketo) • Ownership of segmentation, personalization, and testing in both marketing systems • Experience designing routing logic connecting sales-assisted nurture with a self-serve product • Track record leading or closely partnering with customer marketing programs tied to measurable revenue outcomes • Experience translating program and cohort data into prioritized lifecycle strategy for senior stakeholders • Experience partnering cross-functionally on lead quality and handoff with Customer Advocacy and Education, Product, Data, and Customer Success • Experience at companies running both sales-assisted and self-serve/PLG motions is a bonus • Must reside in Ontario or Alberta • Must be legally entitled to work in Canada • Must answer whether employment visa sponsorship is required to work legally in Canada

🏖️ Benefits

• Bonuses may be offered as part of the total compensation package • Medical, dental, vision, life, and disability insurance • RRSP matching • Flexible spending and health savings account • Paid holidays • Paid time off • Employee assistance program • Flexible, hybrid environment • In-person company events and participation opportunities • CHOICE Fund programs

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