Senior Marketing Manager

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🔥 2 hours ago

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Redbrick

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Redbrick is a venture-backed operator and holding company that builds, acquires, and scales a portfolio of digital software businesses. It provides shared services—finance, HR, marketing, and creative—to help product teams grow faster and more efficiently, and its portfolio includes tools for video creation, email marketing, content discovery, lead generation, newsletter advertising, and a consumer browser. Redbrick is B Corp–certified and emphasizes employee benefits and sustainable, mission-driven practices across its companies.

📋 Description

• Own Paved's marketing strategy, identifying the highest-impact opportunities to grow both advertisers and publishers. • Drive qualified pipeline through demand generation, paid acquisition, lifecycle marketing, partnerships, organic growth, and ongoing experimentation. • Develop and execute marketing initiatives, balancing long-term strategy with hands-on execution. • Own paid acquisition strategy, campaign performance, budgets, and conversion optimization. • Set Paved's content strategy and messaging, ensuring campaigns and marketing assets support customer acquisition, engagement, and revenue growth. • Develop lifecycle marketing programs that improve onboarding, engagement, retention, and reactivation using tools like Customer.io. • Own marketing analytics, attribution, and reporting, using data to evaluate performance and inform investment decisions. • Improve Paved's visibility across search, AI-powered discovery, and other emerging customer acquisition channels. • Partner closely with Sales to improve lead quality, pipeline performance, and sales enablement. • Lead integrated marketing campaigns while partnering with Redbrick's Shared Services marketing team to execute content, creative, design, and other marketing assets. • Support the planning and execution of industry events and other marketing initiatives that strengthen Paved's brand and generate pipeline. • Work cross-functionally with Product, Engineering, and Customer Success to improve the customer experience and accelerate growth.

🎯 Requirements

• 5+ years of experience in marketing within B2B SaaS, AdTech, MarTech, or another high-growth technology company, with strong experience in demand generation or growth marketing. • Experience in or a strong understanding of the digital advertising ecosystem. Familiarity with newsletter advertising or adjacent AdTech markets is a significant asset. • A track record of delivering measurable business results, including customer acquisition, pipeline growth, revenue growth, or conversion improvements. • Experience balancing strategic thinking with hands-on execution in a fast-moving startup environment. • Hands-on experience managing paid acquisition, attribution, analytics, and campaign optimization. • Experience with lifecycle marketing platforms such as Customer.io, HubSpot, or similar. • Strong analytical skills with GA4, Looker Studio, or similar reporting tools. • Curiosity about AI and how it's changing marketing, with a willingness to experiment with new tools and ways of working. • Strong communication and project management skills, with experience partnering across Product, Sales, Design, and Engineering. • A high-agency mindset. You're proactive, resourceful, comfortable with ambiguity, and motivated by building things that have real business impact.

🏖️ Benefits

• Competitive compensation and RRSP matching up to 5% • Comprehensive extended health benefits for you and your dependents starting day one • Generous vacation, Wellness Days, and bonus “You Days” • Meaningful paid parental leave that supports every kind of family • Dedicated mental health and Employee Assistance Program support • Monthly wellness reimbursement and annual run sponsorship • Real investment in your growth — internal learning, mentorship, professional development funding, and career mobility across Redbrick • Flexible work and a home office allowance to set you up for success