Senior Director, Supply & Partner Marketing

🔥 1 hour ago

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Thumbtack

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏪 Marketplace

☁️ SaaS

💰 $75M Debt Financing - Thumbtack on 2024-07

Marketplace • SaaS

Thumbtack is an online marketplace that connects homeowners with local service professionals for home maintenance, repairs, remodeling, and other home projects. The platform lets customers describe projects in their own words, browse local pros across many trades (e. g. , cleaners, handymen, plumbers, electricians, painters, HVAC, contractors, landscapers), view reviews and cost estimates, message pros without sharing contact details until messaging, and offers a guarantee up to $2,500 if a job isn't done as agreed. Thumbtack provides consumer-facing apps and a separate pro-focused experience with resources, community, and tools for professionals to manage leads and reviews. It covers every county in the U. S. and emphasizes project guides, cost guides, and home maintenance plans.

📋 Description

• Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term • Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions • Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral • Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace • Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals • Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership • Develop your team, create clear accountability, and foster an environment where strong marketers do their best work

🎯 Requirements

• 10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition • A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies • B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI • Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategic • Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority • Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that • A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best work