
10,000+ employees
Founded 1927
🤝 B2B
🛍️ eCommerce
🛒 Retail
💰 Venture Round on 2003-01
B2B • eCommerce • Retail
Acosta is a leading sales and marketing agency that connects brands with consumers across various retail and foodservice channels. The company leverages proprietary data, integrated marketing strategies, and retail execution services to enhance brand visibility and influence purchase decisions. With over 100 years in business, Acosta helps clients navigate the complexities of both brick-and-mortar and online marketplaces, ensuring their products are positioned effectively within the competitive landscape.
🔥 2 hours ago
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10,000+ employees
Founded 1927
🤝 B2B
🛍️ eCommerce
🛒 Retail
💰 Venture Round on 2003-01
B2B • eCommerce • Retail
Acosta is a leading sales and marketing agency that connects brands with consumers across various retail and foodservice channels. The company leverages proprietary data, integrated marketing strategies, and retail execution services to enhance brand visibility and influence purchase decisions. With over 100 years in business, Acosta helps clients navigate the complexities of both brick-and-mortar and online marketplaces, ensuring their products are positioned effectively within the competitive landscape.
• Serve as a primary point of contact for select partners, managing marketing communications and facilitating collaborative alignment. • Schedule, structure, and lead regular partner marketing synchronization meetings, including aligned cross-functional forums, to track deliverables and project timelines. • Act as an internal liaison to ensure regional teams and cross-functional stakeholders are fully briefed on partner marketing updates and asset availability. • Coordinate co-marketing plans and campaigns alongside external partners, driving alignment on shared business objectives. • Manage campaign timelines and work-back schedules, systematically identifying and mitigating risks to ensure on-time delivery. • Track and report on campaign results, leveraging data to provide actionable optimization recommendations to both internal teams and external partners. • Oversee the end-to-end lifecycle of marketing assets, toolkits, and collateral, based on Google’s marketing guidelines. • Develop, maintain, and distribute partner marketing playbooks, operational guidelines, and messaging frameworks to streamline partner activation. • Build sales enablement materials and promotional toolkits to support both internal and external field teams. • Facilitate creative and brand review processes for co-marketing materials, ensuring compliance with brand guidelines and partner legal requirements.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. • 4+ years of experience in partner marketing, channel marketing, and go-to-market execution. • Proven experience managing external partner relationships, agency structures, or cross-functional stakeholders. • Exceptional project management skills, with a demonstrated ability to manage complex, multi-stakeholder workstreams under tight timelines. • Experience developing structured marketing documentation, including playbooks, governance guidelines, and training frameworks. • Strong written and verbal communication skills, comfortable presenting to both internal leaders and external corporate partners. • Experience working within fast-paced technology or hardware ecosystems.
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