Marketing Manager, K-12

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Ionic Partners

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏢 Enterprise

🤝 B2B

☁️ SaaS

Enterprise • B2B • SaaS

Ionic Partners is focused on helping mature, successful companies navigate the '2nd Chasm', a phase beyond the early majority in the Technology Adoption Curve where growth flattens. By creating a horizontal platform, they aim to merge similar '2nd Chasm' companies to scale, innovate with modern products, build with experienced leaders, and take their solutions global. Their mission is to assist companies in finding new markets and customer bases to rejuvenate business growth and avoid traditional decline.

📋 Description

• Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services • Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy • Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents) • Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars • Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers • Create compelling content, including case studies, thought leadership, and impact stories • Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback

🎯 Requirements

• Bachelor's degree or diploma in Marketing, Communications, Education, or a related field • 5+ years of marketing experience with at least 2 years in a management or lead capacity • 3+ years of hands-on experience in K–12 • Demonstrated ability to create and execute multi-channel marketing campaigns • Strong understanding of the K–12 sector • Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences • Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn

🏖️ Benefits

• We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it. • Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers. • We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience. • Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics. • Stipend to help set up your ideal home office • Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!