Lifecycle Marketing Specialist

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Practice EHR

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

Healthcare Insurance • SaaS • Artificial Intelligence

Practice EHR is a comprehensive electronic health record (EHR) software solution designed specifically for medical professionals. It offers an array of features that streamline practice management, including scheduling, e-prescribing, billing, and reporting. With a user-friendly interface and cloud-based accessibility, Practice EHR allows healthcare providers to focus more on patient care and less on administrative tasks, making it suitable for practices of any specialty and size.

📋 Description

• Build and execute multi-channel lifecycle campaigns (email, in-app via Pendo) that help practitioners discover and adopt the integrations most relevant to their practice • Set up segmented, behavior-triggered campaigns that meet practitioners at high-intent moments — onboarding, plan changes, specialty signals, and moments where they may be at risk of losing momentum • Incorporate integration and engagement signals into risk scoring, and support early-intervention and win-back campaigns for practitioners who've drifted or churned • Help lower-tier practitioners find the right upgrade path when their workflow has outgrown their current plan • Track and report on attach rate, churn, and expansion trends by segment, cohort, and plan tier, flagging patterns to the broader team • Own day-to-day partner management and relationships with existing integration partners, and help onboard and activate new partners as they're brought into the ecosystem • Help execute co-marketing campaigns with integration partners, including joint email sends, in-app promotions, webinars, and partner-sourced content • Pull campaign reporting for integration co-marketing: adoption lift, engagement rates, and conversion to active integration use • Monitor integration funnel performance — from awareness through first use and sustained engagement — using HubSpot, Pendo, and Amplitude • Run A/B tests on messaging, timing, and offer mechanics under the guidance of the broader team to improve how well campaigns actually help practitioners find what they need • Surface practitioner behavior data and patterns that point to friction in the product adoption journey

🎯 Requirements

• 2–3 years of experience in lifecycle marketing, partnership marketing, or customer marketing at a B2B SaaS company, ideally with exposure to product-led growth (PLG) motions • Experience executing behavior-triggered, segmented email and in-app campaigns • Working knowledge of retention and expansion metrics: attach rates, cohorts, and LTV, not just open rates • Experience with HubSpot (required) and at least one in-app messaging tool (Pendo preferred) • Comfortable working with data — you can pull standard funnel reports and read Amplitude or Sigma dashboards with support from the team • Collaborative instincts: you know how to work across Product, CX, and Partnerships to get context, alignment, and creative assets without creating bottlenecks • Bonus: familiarity with health tech, EHR workflows, or the holistic health/wellness practitioner segment

🏖️ Benefits

• Comprehensive health and dental benefits from day 1 • Company RRSP program with employer-matched contributions • Unlimited vacation, built on trust, clear expectations, and real support for taking time off • $750 annual Health & Wellness Allowance • $1,000 annual Learning & Development Allowance to support your growth • $500 annual Home Office Allowance to set up a productive remote workspace • Sprout Family: personalized support for family-building and fertility journeys • Inkblot: confidential, digital mental health support from licensed professionals • Company-wide holiday closure in December • Regular virtual company-wide events, lunches, and team socials to stay connected