Lifecycle Marketing Lead – Luxury Fashion

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Inspiration Commerce Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

We are building and acquiring a global network of high-intent platforms to help users find and buy their favourite products.

📋 Description

• You'll own customer loyalty, retention and re-engagement, and our owned channels: email and social. • You'll own our email program in Klaviyo end-to-end — the campaign calendar, trigger-based flows (welcome, browse and cart abandonment, post-purchase, winback), segmentation, testing and deliverability. • You'll own repeat purchase rate — building the journeys that turn a first order into a second, and re-activating customers who've gone quiet. • You'll relaunch our loyalty program end-to-end — positioning, mechanics, build (across Shopify and Klaviyo), launch and measurement. • You'll personalize our marketing campaigns and on-site experience — using browsing behaviour, purchase history and brand affinities. • You'll run our organic social presence as a true owned channel — content that builds the brand, feeds the funnel.

🎯 Requirements

• Someone who has run lifecycle/CRM at an ecommerce brand or marketplace and wants to own the whole customer relationship — not just execute a channel • Someone who builds rather than briefs — you're hands-on in Klaviyo and Shopify (segments, flows, events, integrations) and don't need an agency or engineer for most of what you ship • Someone who already uses AI daily and treats it as a force multiplier, not a novelty • Someone with equal parts taste and rigour — you can write a subject line a luxury customer would actually open, and you'd never call a campaign a win without knowing it was incremental

🏖️ Benefits

• Remote-first with some time spent In-Person together throughout the year as needed • Trust team members to manage their own schedules and believe that taking time off to recharge makes you more productive in the long run