Senior Associate, Consumer Retention Marketing

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DoorDash

WebsiteLinkedInAll Job Openings

10,000+ employees

🛍️ eCommerce

🚗 Transport

eCommerce • Marketing • Transport

DoorDash is a leading food delivery service that connects customers with local businesses and restaurants. By empowering local economies, DoorDash facilitates the growth and success of restaurants and retailers, offering a flexible work environment for its employees. The company emphasizes innovation and aims to redefine the local commerce experience while providing extensive benefits and opportunities for team members across various career areas.

📋 Description

• Own CRM campaign strategy for Canadian Occasions — develop and execute occasion-specific lifecycle programs across email, push, in-app, and SMS that drive customer engagement and order volume during key seasonal and cultural moments • Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze • Partner cross-functionally — collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to deliver cohesive, high-impact occasion campaigns • Analyze and iterate — review campaign performance with analytics partners, identify trends, and make data-informed recommendations to continuously improve occasion strategies • Connect occasions to lifecycle journeys — work with Lifecycle Marketing Managers to ensure customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs • Stay current on best practices — monitor emerging trends in CRM, email, push, and SMS marketing and share learnings with the broader team

🎯 Requirements

• 4+ years of experience in CRM, email, or lifecycle marketing • Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) • Experience launching end-to-end lifecycle or promotional campaigns, including audience segmentation, targeting, QA, and performance analysis • Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs • Strong written and verbal communication skills • Experience collaborating cross-functionally with creative, analytics, and product or strategy teams • Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities • Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope) is a plus • Bachelor's degree or equivalent experience

🏖️ Benefits

• Paid time off • Paid parental leave • Wellness benefit • Several paid holidays • Medical benefits • Dental benefits • Vision benefits • Disability insurance • Basic life insurance • RRSP with employer match • Mental health program