Senior Manager, Customer Marketing

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Absorb Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $59M Private Equity Round - Absorb LMS on 2017-09

Consulting • Marketing • Healthcare

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Develop and execute customer marketing programs that drive onboarding success, product adoption, engagement, retention, and expansion opportunities. • Build and optimize personalized, automated customer journeys across digital channels using customer insights, behavioural triggers, and lifecycle milestones. • Create targeted campaigns that increase feature adoption, product utilization, and overall customer value. • Own lifecycle marketing performance, establishing KPIs, reporting, and testing strategies to continuously improve program effectiveness. • Lead and evolve customer advocacy initiatives, including customer references, testimonials, reviews, case studies, and success stories. • Partner with Customer Success and Sales teams to identify, nurture, and activate customer advocates across the customer base. • Expand customer participation in advocacy programs, community initiatives, events, webinars, speaking engagements, and other brand-building opportunities. • Lead, coach, and develop a team of two marketers supporting lifecycle marketing and customer advocacy programs. • Establish clear priorities, goals, and development plans while fostering a culture of collaboration, accountability, experimentation, and customer-centric thinking. • Collaborate closely with Customer Success, Product Marketing, Product Management, Revenue Operations, and Marketing Operations to deliver integrated customer programs. • Partner with Content and Creative teams to develop compelling customer communications and experiences that strengthen engagement and loyalty. • Present program performance, insights, and recommendations to stakeholders, helping inform customer growth and retention strategies.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field would be an asset. • 7+ years of B2B software marketing experience, with a strong focus on customer marketing, lifecycle marketing, retention, or customer engagement. • 2+ years of people leadership experience managing and developing direct reports. • Demonstrated success building and executing customer lifecycle programs that drive adoption, retention, and customer growth. • Experience developing customer advocacy programs, including references, testimonials, reviews, and customer storytelling. • Strong analytical mindset with experience measuring campaign performance and translating insights into action. • Hands-on experience with CRM, marketing automation, customer data, and analytics platforms. • Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment. • Strong communication and stakeholder management skills. • Experience partnering with Customer Success organizations to improve customer outcomes. • Passion for delivering exceptional customer experiences and building lasting customer relationships. • Curiosity and enthusiasm for leveraging AI and automation to improve marketing effectiveness and scalability.

🏖️ Benefits

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs