Director of Demand Generation

🕒 June 17

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IONIX

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

🔒 Cybersecurity

Consulting • Logistics • Cybersecurity

IONIX is a cybersecurity company that specializes in attack surface management and threat exposure management. Their platform provides comprehensive visibility into organizations' exposed assets and risky connections, helping security teams systematically reduce risks. With features like exposure validation, streamlined risk workflow, and active protection, IONIX focuses on identifying, prioritizing, and remediating critical threats across complete attack surfaces, including cloud environments and digital supply chains. The platform is designed to enhance security posture by managing risks in real-time, thus reducing vulnerabilities and exposure to cyberattacks.

📋 Description

• Own demand generation end to end: strategy, execution, and pipeline number • Build and run programs across ABM, paid digital, and email to generate qualified sales pipeline • Manage budget, set targets, and report pipeline contribution to the executive team • Own marketing-sourced and marketing-influenced pipeline, including targets and reporting against bookings • Run ABM programs against Tier 1 and Tier 2 target accounts • Coordinate paid, email, and sales outreach plays across shared target accounts and messaging • Own paid acquisition across LinkedIn, Meta, and Reddit, including spend, creative testing, audience targeting, and CAC • Own lifecycle and nurture programs with segmented, persona-aware campaigns • Own funnel and attribution reporting tying programs to pipeline • Run the marketing technology stack, including CRM, marketing automation, and attribution • Scale programs and hire as the demand generation function grows

🎯 Requirements

• 8+ years in B2B demand generation • 3+ years leading the demand generation function • Director level or above • Cybersecurity experience, including selling security to security buyers • Ability to differentiate and message to CISOs, VM leaders, and attack surface owners • Proven ABM track record against named enterprise accounts, measured in pipeline and closed revenue • Hands-on experience with paid social, specifically LinkedIn, Meta, and Reddit • Experience running campaigns, analyzing data, and reallocating spend • Depth in email and lifecycle marketing, including segmentation, nurture design, deliverability, and conversion • Fluency in Clay, HubSpot, Salesforce, and modern marketing-stack integrations • Demonstrated ownership and achievement of a pipeline target • Bonus: Experience marketing to enterprise security teams at $500M+ organisations • Bonus: Familiarity with attack surface management, exposure management, or CTEM categories • Bonus: Track record building and scaling a demand generation function from an early stage