Principal Product Marketing Manager – AI Innovation

🕒 September 15

⛰️ Colorado, Illinois, +2 more states – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote

💵 $172k - $230k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Iterable

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🤖 Artificial Intelligence

🤝 B2B

📣 Marketing

💰 $200M Series E on 2021-06

Artificial Intelligence • B2B • Marketing

Iterable is an AI-powered cross-channel marketing platform that enables businesses to engage consumers through integrated messaging across email, mobile, web, and more. It supports enterprises in designing and automating personalized marketing campaigns that leverage real-time data to enhance customer experiences. Iterable offers tools for data activation, segmented messaging, and dynamic campaign creation, allowing marketers to build individualized customer journeys and maximize campaign impact through seamless cross-channel communication. With a focus on enterprise solutions, it facilitates the transformation of marketing operations into secure and scalable systems.

📋 Description

• Own Iterable's overarching AI and Orchestration Innovation narrative • Connect individual AI capabilities into a compelling point of view on AI-driven customer engagement • Drive Tier 1 flagship launches that establish category leadership and earn analyst and press attention • Translate technical AI concepts, models, agentic workflows, and data/orchestration architecture into customer value • Craft narrative-driven messaging and positioning connecting AI and orchestration innovation to customer value • Write Tier 1 launch messaging for flagship AI releases • Review and direct launch content and campaigns to align with launch narratives • Research AI market trends, competitive positioning, and customer needs • Partner with product management to reflect market shifts and inform roadmap decisions • Drive adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement • Partner with customer marketing and customer success on reference stories and case studies • Deliver market awareness, pipeline, revenue influence, AI capability adoption, executive recognition, and analyst recognition

🎯 Requirements

• 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases • Prior martech experience is a plus • Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences • Exceptional storytelling with a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells • Deep understanding of AI, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives • AI-forward product marketing experience using AI tools across research, messaging, and content development • Executive presence and ability to operate as a strategic peer to senior Product and GTM leaders • Sound independent judgment and limited need for oversight

🏖️ Benefits

• Paid parental leave • Competitive salaries • Meaningful equity • 401(k) plan • Medical, dental, vision, and life insurance • Community Impact Days • Fertility & Adoption Assistance • Paid Sabbatical • Flexible PTO • Monthly Employee Wellness allowance • Monthly Professional Development allowance • Pre-tax commuter benefits • Complete laptop workstation