Chief Marketing Officer

Job not on LinkedIn

🕒 September 22

🏄 California – Remote

🏄 California – Remote

💵 $200k - $250k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Ivy Fertility

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

👥 B2C

Healthcare • B2C

Ivy Fertility is a U. S. -based network of fertility clinics that provides patient-focused reproductive health services, including IVF, IUI, donor eggs, surrogacy, fertility preservation, genetic testing, and LGBTQ+ family-building support. The organization emphasizes personalized, boutique care combined with technology-forward practices and expert reproductive endocrinology across numerous locations nationwide to help individuals and couples create families.

📋 Description

• Lead the marketing and patient-acquisition strategy for a national multi-clinic fertility practice • Report directly to the CEO and partner with the Board, clinical leadership, physicians, M&A, People, and Legal/Compliance teams • Own the patient funnel from local market awareness through lead generation, consult conversion, referring-physician relationships, and regional reputation • Manage and optimize a multi-million-dollar marketing budget across paid media, social media, agencies, MarTech, and events/sponsorships • Build and execute integrated digital, content, referral, CRM/lifecycle, and local/regional demand-generation strategies • Lead physician- and clinic-level marketing to support patient-direct and referral growth • Partner with Operations and Clinic Directors to align demand with clinic capacity and scheduling • Build and manage marketing analytics, attribution modeling, CRM reporting, and cost-per-acquisition analysis • Ensure marketing content complies with HIPAA, FTC guidance, ASRM/SART guidelines, and state-specific healthcare advertising regulations • Hire, develop, and manage the internal sales and marketing team and external agencies/vendors • Increase patient consult volume, improve funnel conversion, reduce acquisition costs, and grow marketing-sourced revenue • Present monthly marketing performance dashboards to the CEO/Board

🎯 Requirements

• Minimum 15+ years of marketing leadership experience driving enterprise growth at scale • At least 10+ years in healthcare, fertility, aesthetics, dental, or another high-consideration/emotionally sensitive, consumer-direct medical category • Executive business acumen, creative vision, and deep technical data skills • Proven track record owning a patient/consumer acquisition funnel with revenue and volume accountability • Strong command of digital performance marketing, including SEO, SEM, paid social, marketing automation/CRM, and measurement/attribution • Experience managing multi-location marketing strategy and budget across geographically distinct markets • Familiarity with healthcare marketing compliance, including HIPAA, FTC, and state advertising rules • Ideally ASRM/SART awareness • Experience with physician referral marketing and/or B2B partnerships with employers or fertility benefit platforms is a strong plus • Team leadership experience motivating internal staff and managing external agencies • Bachelor's degree required

🏖️ Benefits

• Performance bonus tied to defined KPIs and measurable goals, paid annually • Comprehensive benefits package designed to support employees' health, well-being, and long-term success