Manager – Digital Marketing & Solution Management

🕒 July 8

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $100.1k - $133.6k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Johnson Controls

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1885

🏗️ Construction

🏥 Healthcare

📦 Logistics

Construction • Healthcare • Logistics

Johnson Controls is a global leader in creating smart building technologies, software, and services. With over 100,000 employees across 150 countries, the company offers the world's largest portfolio in HVAC equipment, building automation, and control systems. Their innovative solutions include industrial refrigeration, fire detection, and security systems, enhancing efficiency and sustainability. Johnson Controls is committed to helping customers achieve their sustainability goals with technologies like OpenBlue, which provides real-time data visibility and management systems for optimizing building performance. Their services span from digital solutions for energy management to advanced security and fire safety systems.

📋 Description

• Lead Customer-Centric Offerings Development • Own the end-to-end development of priority offerings—from concept through commercialization • Ensuring alignment to: Clearly defined ideal customer profiles (ICPs) and buyer personas, Vertical-specific needs, buying processes, and decision drivers • Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation • Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies • Developing clear positioning, messaging, and narrative frameworks tailored to each vertical • Building campaigns that proactively shape market perception • Own End-to-End Campaign Execution • Align Marketing, Sales Enablement, and Offerings • Performance Tracking & Continuous Optimization

🎯 Requirements

• 5–10+ years across solution development, product/offering management, and/or B2B marketing • Experience defining: ICPs segmentation value propositions • Proven ability to: design campaigns manage complex workstreams drive execution across functions • Strong ability to operate as both: strategic thinker hands-on executor • Demonstrated experience building modern B2B marketing systems, including: Multi-channel campaign development (email + social + content + web) Account-based marketing (beyond deal-stage) Content strategy and scaling (reuse, amplification, systems) Digital demand generation and nurturing • Ability to operate in environments where: priorities shift outputs must scale without adding headcount • Familiarity with agile / sprint-based execution.

🏖️ Benefits

• Competitive benefits package