Senior Digital Marketing Manager

🕒 July 7

🇺🇸 United States – Remote

💵 $120k - $160k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Popl

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

Popl is a leading digital business card platform that enhances lead capture and in-person marketing through advanced technology. It allows users to seamlessly share digital business cards, capture leads at events, and enrich contact information via AI, streamlining networking and growing business opportunities. Trusted by millions, including 90% of Fortune 500 companies, Popl integrates effortlessly with CRM systems and offers a unified platform for teams to manage interactions and enhance customer relationships.

📋 Description

• Own technical and content SEO strategy and Popl’s visibility in AI-driven search and answer engines • Manage the paid search/social agency, including strategy, budget, and performance accountability • Lead lifecycle, nurture, and campaign email marketing, including segmentation, deliverability, and performance • Lead inbound conversion optimization, on-page experience, and website updates • Partner with the Head of Content on high-impact content and oversee contractors and AI agents handling website content • Build HubSpot and Salesforce dashboards, attribution frameworks, baseline KPIs, and leadership-ready reporting • Directly manage agencies and channel contractors • Organize and manage spend across digital marketing channels • Report to the VP of Marketing and collaborate with the Head of Content

🎯 Requirements

• 5-8+ years in digital marketing, ideally B2B SaaS • Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards • Demonstrated experience with AI SEO / AI search visibility tools, including LLM citation tracking, AI Overview presence, and answer-engine optimization • Ability to independently build reports and dashboards in both HubSpot and Salesforce; experience is absolutely necessary • Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT • Proven ability to build and present executive-level reporting, translating channel data into business narrative • Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment (preferred) • Data-driven decision-making and comfort with ambiguity in an early-stage, resource-constrained environment

🏖️ Benefits

• Meaningful equity • Full insurance & benefits • Unlimited PTO • $150 monthly wellness credit • Constant daily learning • Fully remote