Chief Marketing Officer

🕒 October 20

🇺🇸 United States – Remote

💵 $250k - $275k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Pavilion

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💼 Consulting

📣 Marketing

📚 Education

💰 Venture Round on 2021-06

Consulting • Marketing • Education

Pavilion is the world's leading private community for Go-To-Market (GTM) leaders, offering a trusted space for professionals in sales, marketing, customer success, and revenue operations to connect, learn, and grow. The community provides access to world-class education, actionable insights, and meaningful connections, enabling members to navigate their careers successfully. With over 10,000 global members and a multitude of resources such as local events, global summits, and specialized educational courses, Pavilion supports professionals at every stage of their career, fostering growth and community engagement.

📋 Description

• Lead Pavilion's marketing function and drive growth across new membership bookings, renewals, and new products • Oversee product marketing, lifecycle marketing, performance marketing, digital and web experience, brand and content, and sales enablement • Translate business goals into marketing priorities, initiatives, metrics, and a resourcing plan • Hold executive peers accountable for agreed goals and commitments • Build confidence and motivation within the marketing team • Develop team leaders and recommend hiring or agency support • Establish regular performance reviews with leadership, Finance, and RevOps • Own the marketing plan and budget against agreed targets • Lead performance marketing across paid media, SEO, AEO, and event acquisition • Allocate spend based on cash bookings, acquisition cost, retention, and payback • Test new channels to reach GTM professionals globally • Set priorities for AI agents and automated workflows • Lead lifecycle programs improving activation, engagement, upgrades, and renewal bookings • Partner on onboarding, nurture, milestone communications, renewal outreach, and member handoffs • Build referral, upgrade, and win-back programs • Lead product marketing across Pavilion's B2C and B2B offerings • Develop go-to-market plans for courses and own B2B marketing for bulk Learn courses • Lead sales enablement and final-stage prospect conversion • Manage Synapsa and 1Mind playbooks and responses • Track conversion to paid bookings and improve campaigns and outreach • Lead Pavilion's brand presence across web, social, events, and content • Oversee thought leadership, PR, and storytelling grounded in member outcomes

🎯 Requirements

• Senior marketing leadership experience with responsibility for strategy, budgets, and commercial results • Meaningful experience in membership, community, or subscription businesses • Experience setting priorities with executive leadership, challenging assumptions constructively, and securing decisions and resources • Experience building team confidence and developing managers • Demonstrated performance marketing expertise, including direct experience building and running paid, SEO, or other acquisition programs • Experience managing agencies or contractors • Proven success in product marketing and lifecycle marketing, including positioning, launch planning, and renewal programs • Strong content and communications judgment • Fluency in marketing analytics, cash bookings, and budget management • Practical experience building or deploying AI agents and marketing workflows, with measurable impact • Preferred: Familiarity with event marketing and community storytelling in a global business serving GTM professionals

🏖️ Benefits

• Performance bonus tied primarily to agreed bookings targets • Stock options in a profitable, mission-driven company • Comprehensive health benefits • Professional development budget • Flexible, remote-friendly work environment • Access to Pavilion membership and education

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