Senior Marketing Specialist, K12

🕒 August 11

🌲 North Carolina, Ohio, +2 more states – Remote

🌲 North Carolina – Remote 🏈 Ohio – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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JoVE

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2006

📚 Education

🔬 Science

Education • Science

JoVE is a video-first platform that produces and distributes peer-reviewed scientific and educational video content demonstrating laboratory methods, experiments, and science concepts. Used by universities, research institutions, and companies, JoVE provides thousands of protocol videos and educational products (JoVE Journal, JoVE Science Education, JoVE Core, JoVE Lab Manual, etc. ) to support research reproducibility and science teaching across life sciences, physical sciences, engineering, and related fields.

📋 Description

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion • Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns • Plan and run presence at education conferences and events, including booth logistics, materials, lead capture, and post-event nurture • Produce and deliver marketing materials for K-12 audiences, including campaign assets, collateral, email, web, and social content • Optimize marketing strategy based on funnel performance, audience insight, and market feedback • Monitor campaign impact and ROI, track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use findings to improve future campaigns

🎯 Requirements

• Bachelor’s degree • 5+ years in a marketing role, ideally in EdTech selling into schools or districts • Track record of generating qualified leads and pipeline, with measurable results • Hands-on experience with marketing automation, CRM, and analytics tools such as HubSpot, Salesforce, and Google Analytics • Event and conference marketing experience focused on lead capture and conversion • Willingness to travel for conferences and events • Self-directed, results driven, and organized

🏖️ Benefits

• Competitive compensation • Direct impact on accelerating science research and improving student learning in science education • Opportunity to work with global teams • Environment that promotes innovation and collaboration • Strong promotion from within culture • Clear path to advance your career