Paid Media Manager

October 11

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Kalungi

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B2B • SaaS • Marketing

Kalungi is a comprehensive B2B SaaS marketing agency that offers full-service digital marketing solutions specifically tailored for early-stage software companies. Their services include strategic go-to-market planning, branding, SEO, content marketing, and account-based marketing. They employ a proven playbook and experienced team to help software companies build marketing engines that drive growth from initial launch to scaling. Kalungi also provides fractional CMO services and coaching to further support and enhance marketing strategies for SaaS businesses.

51 - 200 employees

🤝 B2B

☁️ SaaS

📋 Description

• Direct client strategy & execution: Running paid media engagements for clients, building demand gen channel strategies, launching campaigns, optimizing results, and reporting on performance • Team management & development: Coaching Paid Media Specialists, upleveling execution, building scalable systems and playbooks, and training the team to become full-stack demand gen strategists • Cross-functional collaboration & oversight: Partnering with client delivery team leads, reviewing deliverables, and ensuring every engagement is aligned with client goals and performance expectations • Own and evolve the Paid Media function at Kalungi, ensuring every dollar spent drives real business results • Design paid channel strategies tailored to client maturity, budget, growth motion, and competitive landscape • Build and maintain Kalungi’s Paid Media Playbook: frameworks, checklists, and training materials that level up the team and scale our impact • Train your team not just on tactical execution, but on demand generation fundamentals and how to tie paid media to pipeline and revenue • Act as a strategic consultant to clients, helping them understand the *why* behind every campaign and media choice • Evaluate opportunities beyond paid when it’s in the client's best interest and collaborate cross-functionally to execute integrated campaigns • Launch and manage campaigns across Google Ads, LinkedIn, Meta, Gartner, and other B2B-relevant platforms • Monitor KPIs across channels and adjust tactics to maximize results

🎯 Requirements

• 5+ years of experience managing paid media teams, with a strong track record in B2B SaaS • Demonstrated success running performance-driven campaigns across Google, LinkedIn, and Meta, especially in competitive, technical industries • Strategic thinker who understands the nuances of go-to-market models (PLG, SLG, MLG) and knows how to adapt channel strategies accordingly • Exceptional communicator with experience leading client engagements, explaining complex concepts simply, and building trust • Proven ability to lead and coach a high-performing team, setting the bar, mentoring, and scaling impact • Deep knowledge of the broader demand generation landscape, comfortable stepping outside paid media when the strategy calls for it • Advanced proficiency in analytics platforms (Google Analytics 4, HubSpot), testing methodologies, attribution models, and campaign measurement • Mastery of core paid media tactics: audience segmentation, keyword strategy, copywriting, CRO, retargeting, and platform optimization • A lifelong learner who actively follows platform updates, industry shifts, and demand gen trends and shares that knowledge with others • Entrepreneurial mindset, system builder, and big-picture thinker who can execute with speed and precision

🏖️ Benefits

• Unlimited PTO and fully remote work • A collaborative team culture that values mentorship, experimentation, and continuous learning • The opportunity to own paid media for multiple b2b saas companies and directly drive their growth