Paid Social Associate

October 31

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Keller Postman LLC

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Legal

Keller Postman LLC is a law firm dedicated to advocating for justice for victims of various litigations, including those related to water contamination, pharmaceuticals, and medical products. They have a strong record of achieving large recoveries for clients and emphasize client-focused and aggressive representation. With over 300 attorneys and staff, Keller Postman has successfully represented over 1. 4 million clients and secured billions in settlements. The firm is committed to using groundbreaking legal strategies and cutting-edge technology to maximize client recoveries, ensuring a fast and efficient legal process.

51 - 200 employees

Founded 2016

📋 Description

• Translate case-specific goals and CAC/CPL targets into Meta media plans—audience frameworks, creative testing matrices, flighting, and budgets aligned to intake capacity and firm objectives. • Stand up end-to-end campaigns in Meta Ads Manager (naming conventions, ABO/CBO, placements, Advantage+ as appropriate). Configure Instant Forms/Lead Ads and landing-page flows (Unbounce or similar) with airtight UTM taxonomy. • Implement and QA Meta Pixel + Conversions API (GTM or server-side), set Aggregated Event Measurement, verify domains, and connect offline conversions to improve match rates and downstream optimization. • Monitor performance daily. Adjust bids/budgets, audiences, and creative based on statistically sound reads. Use Facebook Experiments for clean A/B tests with equal spend distribution. Build test roadmaps that prioritize the largest levers—offer, creative concept, audience, then format. • Own channel dashboards and weekly reporting (GA4/Looker Studio/Sheets). Track funnel metrics from click → lead → qualified lead → signed retainer, and highlight insights the legal and intake teams can act on. • Maintain SOPs, pre-launch checklists, and naming/UTM standards. Document outcomes from each experiment so the team keeps compounding wins.

🎯 Requirements

• 2–3+ years hands-on in Meta Ads Manager running performance/lead-gen campaigns with measurable revenue or signed-case impact. • Proven ability to launch from scratch: Business Manager set-up, pixel/CAPI, event mapping, domain verification, Instant Forms, and offline event flows. • Data fluency: GA4 basics, UTM discipline, pivot tables, VLOOKUP/INDEX-MATCH, and cohort thinking. • Copy & creative sense: You know how to brief and iterate creatives that stop the scroll and match legal-industry compliance needs. • Communication & ownership: You can manage deadlines, move multiple launches in parallel, and present concise insights without fluff. • Experience in legal, mass tort, consumer protection, or healthcare lead gen. • Familiarity with Salesforce or similar CRM, Twilio for calls/SMS, and landing-page platforms like Unbounce. • Working knowledge of GTM and server-side tagging concepts. • Light design chops in Canva/Figma for quick ad iterations. • Experience with other ad platforms: TikTok, Pinterest, X, Google Ads, Snapchat.

🏖️ Benefits

• year-end discretionary bonus • benefits